Four Tips On Writing Amazing Email Subject Lines

revenueinbound1What’s the most important part of your email marketing campaign? Your email subject lines. You need to write creative subject lines that are not only aligned to the content of your email, but catchy enough to move your contact to open it. Here are some simple tips on how to write amazing email subject lines:

Keep it short and catchy.

When checking emails, most people quickly skim through their inboxes, moving from one email to the next. If you don’t have a catchy subject line, you could have a problem getting your emails opened. Try to grab your contact’s attention by sounding quirky yet professional at the same time.

Keep it relevant to your topic.

Never compromise accuracy and relevancy for catchiness. If you mislead your readers by writing catchy subject lines that are not related to your email content, they will eventually lose their trust in your company. Show your expertise by sharing valuable content to your readers.

Integrate calls to action.

When you incorporate calls to action in your subject lines, your readers anticipate your offers. Create a sense of urgency and a feeling of excitement as your contacts read your subject line.

Avoid using spammy words.

We are all familiar with emails that contain spammy words like “free” and “limited offer”. These words should be avoided when writing subject lines if you don’t want your email to be filtered as spam. Subject lines that contain these words are immediately deleted because these types of emails are usually only trying to sell something.

Great subject lines are important in email marketing success. You should experiment with different styles to find out which works best for your business.

How about you? What are your best practices?

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Author Joe Soto

Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 15 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Visit Joe on Twitter @JosephSoto

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