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social media marketing tips Archives - Digital Marketing Agency in Washington DC Area

Why You Can’t Afford To Ignore Twitter Lists

By | Social Media Marketing, Twitter | No Comments


Do you use Twitter Lists? If you aren’t familiar with it yet, a Twitter List is a cool Twitter feature focused on getting people and their tweets into a group so you can see them all in just one place. It’s very convenient. Although most businesses have been using it for quite some time now, there are still a few who aren’t – probably because they just haven’t recognized how powerful it is yet.

If you aren’t using Twitter Lists, here are 5 reasons why you should choose the opposite route:

Twitter Lists allow you to organize the profiles you’re following. You can sort them in categories and themes that are relevant to your business. You can create a list of influencers in your industry to help keep you updated with the latest business trends, or you can secretly group your competitors together in just one list.

Twitter Lists reduce the clutter. When you follow tons of people on Twitter, your newsfeed tends to be flooded with tweets. Because Twitter Lists organize people and their tweets, you can avoid the noise by simply going directly to a list and read tweets of important accounts you follow.

Twitter Lists save you time. If you put a group of thought leaders in your industry together in just one list, it’s easier for you to track their tweets and updates. This saves you a lot of time because you don’t have to check each of their profiles just to get the latest scoop of news.

Twitter Lists provide content. Since tweets are filtered automatically, you have a constant stream of retweetable content and a steady source of topics which you might want to tackle on your next podcast, video or blog.

Twitter Lists are a great way of showing support. How would you feel if someone added you to a list that says Top Profiles To Watch? Or to a list of Awesome Inbound Marketers? Wouldn’t it feel great to know that someone values you and looks up to you in your industry? Twitter Lists can be used as a tool to show support and respect for key influencers who initiate a positive change to many businesses.

Ways To Use Twitter Lists

Don’t know how to use Twitter Lists? Here are some of our suggestions:

Location-based Lists

If your audience is targeted by a specific area or place, setting up a Twitter List can work to your advantage. You can add people from that specific location onto your list so you can be more effective in listening to and identifying their needs.

Thought Leaders List

Is there an industry expert you look up to and get insights from? Do you have a mentor who has helped you develop your skills? You can group these people into just one list so you can easily access their profiles in case you need a little motivation to get through a challenging day. If you’re an expert, a Twitter list can help you highlight other experts or great individuals and show recognition for their work.

Customer List

We think a customer list is one of the most important lists you can create. It can be a great resource for improvement as it is much easier for you to learn about the things they rave about your products or services and determine areas for improvement. It can also be used to reward customers and provide an opportunity for them to connect other individuals with similar interests.

Many businesses use Twitter for its clever features such as Twitter List. So if you haven’t paid much attention to this feature before, we suggest that you  jump right in and make the most of it.

7 Online Tools to Deliver Value First on Social Media

By | Content Marketing, Social Media for Sales, Social Media Marketing | No Comments

Gitomer Quote 1My favorite chapter in Jeffrey Gitomer’s latest groundbreaking book, 21.5 Unbreakable Laws of Selling, is the one titled “Deliver Value First.” Gitomer challenges you to “leave “added value” and “value add” out of your sales lexicon forever.” Brilliantly, he helps you understand the difference between value and incentives, and explains how value must be delivered first.

I want to give you the tools to help you deliver value differently than your competitors.

Always remember, tools are great but identifying your customer’s problem is where delivering value starts. And listening when they talk (on LinkedIn, Facebook, Twitter) is your opportunity to fill the value gaps. Delivering value first means helping people to make informed decisions, finding out their needs first and showing an interest to solve their problems not yours.

Here are 7 online tools to deliver value first on social media:

Issuuhttp://issuu.com | Create any number of digital publications, including ebooks and whitepapers.

Visual.lyhttp://visual.ly |Create your own infographics and data visualizations with a great selection of templates.

preziPrezihttp://prezi.com | Cloud-based presentation software that helps users create more dynamic (and more interesting) visual presentations.

Content BLVDhttps://contentblvd.com | Submit sponsored posts or guest posts, target blogs according to reach and relevance and accept offers to publish your content on blogs you approve.

Outbrainhttp://www.outbrain.com | A content discovery platform, Outbrain boasts innovative technology to offer recommendations and help your audience discover more content on your site that is interesting to them.

List.lyhttp://list.ly | a way to create and share lists, as well as integrate collaborative lists into your own blog posts, acting as a catalyst for others to build upon the lists you share.

YouTubehttp://www.youtube.com | What are you waiting for? YouTube has proven itself to be a massively relevant marketing tool for salespeople across the globe and you probably aren’t taking advantage of it yet. Get started, chances are your competitor still isn’t using it or using it well yet either.

How do I use the tools?

Create meaningful content and stay engaged. Your customers, fans and followers will be more likely to engage with you and meet with you because you or your company is a go-to resource for information that can solve their most pressing problems. Your content is like your virtual salesperson who’s ready to answer every question a prospective customer poses, 24/7 via your website and blog.

Provide information to benefit your followers, not just your prospective customers. Even if they don’t lead to your product or service, you’ll be remembered because you are genuinely thinking and delivering value in their best interest, not yours. Just because someone may not be a prospect for your product/service doesn’t mean that person isn’t a valuable contact who should be nurtured. They are on the social networks, they hear opportunities you don’t hear, and may recommend you to people you don’t know.

One last thing. It’s not just about delivering value first. You can and should toot your own horn, promote your product and service and run real campaigns that revolve around your offer(s). But deliver value first a few times, and then promote is the formula to follow. Gary Vaynerchuck refers to delivering value first as “Jab, Jab, Jab” and then creating the right campaign or angle to memorably promote your product/service as a “Right Hook” in his new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”  His book is jam packed with case studies to learn from as well – a great way to deliver value first.

The lesson: It is only by delivering value first that you will be remembered, reciprocated and passed on (via word-of-mouth).  The tools are creative ways to differentiate how you deliver value first.



The 7 Most Dangerous Lies You’ve Been Told about Social Media

By | Social Media Marketing | No Comments

social media liesChances are you’ve been lied to. It’s time to put a stop to these social media lies that surround us, its becoming too dangerous.  Dangerous because you’ll end up either wasting your time, damaging your online reputation, or you risk getting overtaken by the competition who isn’t buying into the lies.

Here are seven lies being told and the truth as I see it:

  • Lie #1: “You need to be on all social media channels.

Truth: There are a LOT of websites that are now categorized as a social media channel. It would be very difficult to be effective on all of them.  Not long ago, I was presenting a Facebook Marketing workshop and I noticed there were some bankers and accountants in the room. I asked the audience, “When was the last time you were looking for a banker or an accountant on Facebook?” No hands went up. Identify the top one or two social media channels that make the most sense for your business and spend your time mastering that channel. If you are in B2B sales, LinkedIn is probably your best place to start. Not Facebook. 

  • Lie #2: “A college kid can manage my social media marketing.”

Truth: Just because your college age son or daughter is great on social media, doesn’t mean they understand social media “marketing.”  After all, just because they understand how to use a calculator, that doesn’t mean you’d put them in charge of your financial accounting.  With little business or marketing experience, it can be dangerous putting your social media marketing plan in the hands of an inexperienced social media lover.

  • Lie #3 “My customers aren’t on social media.”

Truth. Yes they are.  Over a billion people are on Facebook. Over 500 Million are on Twitter. Over 250 million people are on LinkedIn. It would be naïve to think that your customer isn’t on social media – somewhere. The question is, what channel are they on where they might be thinking “business” or interested in what you have to say that might steer them to your business or product or service.  Determining the best channel to reach them on, and what value could you provide them with, should be your focus.

  • Lie #4: “Post your offers into LinkedIn groups.”

Truth:  Spam is rampant in LinkedIn, particularly in groups when people use it as an advertising medium. You can stand out very quickly by sharing valuable content  (blog posts, videos, podcasts) in your LinkedIn groups that provides calls-to-action that encourage users to further explore and engage with you and/or your product or service.  Solve your customers problems in LinkedIn Groups.

  • Lie #5:  “If you build it, they will come.” 

Truth: If you build your social media following, they may NOT come. You can post each day, week, month and year without converting any of that to real customers…if you aren’t strategic. Create great content that’s well optimized for the search engines but also meets the needs of your target customer and provides calls-to-action that encourage users to further explore and engage with your product or service.

  • Lie #6:   “Social media is better than email.”

Truth: A new study by Custora finds that email continues to trump social media channels for reaching online customers and markets. The study revealed customer acquisition via email has quadrupled over the last 4 years.  94% of people send or read email. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing messages via email and there’s no close second place channel. ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Use social media to build your email list.

  • Lie #7: “Social Media is more important than SEO.”

Truth: They are two very different things. Search Engine Optimization (SEO) is alive and well. Almost 134 million people in the U.S. use search engines on a regular basis to find information online, according to Marketing Sherpa. SEO at its core is the art and science of making high quality content easier to find on search engines.  Indeed, social media gives you the platforms to share your content and help drive traffic to your website.  Beyond that, modern SEO is about an ongoing effort to improve the performance of your website content to be found both by search engines and customers using well optimized content that is valuable to your readers.

What are some lies you’ve been told? Please comment below and let’s take them on together.

social media for sales

20 Tips To Make Your Facebook Business Page Stand Out [INFOGRAPHIC]

By | Facebook, Social Media Marketing | No Comments

Although the majority of businesses have been on Facebook for quite some time now, it is surprising that many are still trying to figure out a way to make their Facebook business page work for them. In terms of managing your Facebook business page, every detail matters. Every post or image must be consistent with your brand – from your cover photo to your posts.

It’s often the first impression your business has on the audience you are working so hard to reach. Visually, what impression are you making? Is your Facebook page purposeful in content that’s shared? Are you interesting? Are you leveraging Facebook ads?

This infographic by Lyubcho shows 20 tips to make your Facebook business page stand out from your competitors and provide more value to your audience.

Facebook Business Page tips


What are your Facebook best practices? Go ahead and post your comments below.


6 Quick Tips for Hosting a Successful Twitter Chat

By | Social Media Marketing, Twitter | No Comments

twitterchatA Twitter chat is a real-time virtual gathering of people on Twitter to discuss a particular topic. Twitter chats are an amazing way to interact with your followers, improve your brand’s online visibility, and get a better understanding of your audience.

It takes thorough planning and several brainstorming sessions to make a Twitter chat a huge success. Here are 6 tips for hosting a successful Twitter chat:

Decide which topic to discuss.

First off, you have to choose an interesting topic that is relevant to your audience.  You can pull out topics from the comments on your blog or social media pages, or tackle the most common pain point of your customers.

Conduct in-depth research on your topic.

No matter how familiar you are with your topic, doing some research will help you come up with intelligent questions and key points that cover the topic from various angles. Think about the needs of your customers and the questions they may need answers for.

Identify your reasons for hosting a Twitter chat.

Don’t just host a Twitter chat for no reason. To make sure it’s meaningful and beneficial for both you and your audience, determine the purpose of the chat and set objectives. You also have to define your target audience so you know which techniques and issues are appropriate for that specific demographic.

Set a date and time.

Choose a time that works best for you and your team. If you have a guest expert, make sure he or she is available to join you at the event. If you are planning to hold recurring chats, perhaps daily or weekly, you have to stick to the same schedule for consistency. By keeping a consistent schedule, you have a better chance of gaining more attendees over a period of time.

Give enough time for promotion.

Before launching your Twitter chat, make sure you have enough time to promote it. It is best to do the promotion several days ahead of time to really get the word out to your audience. Promote it via social media, blog or talk about it in your email newsletter. Ask people from your team to promote it on their social media accounts as well. Promotion is an important aspect of hosting a successful Twitter chat to encourage more attendees and more engagement.

Invite an expert.

An expert can contribute a lot to the success of your Twitter chat. Invite an industry leader or a highly respected expert to share best practices and answer critical questions and issues. Their valuable insights are priceless.

Are you planning to host a Twitter chat for your brand? What’s your biggest challenge? We’d like to hear your thoughts! Remember to follow us on Twitter here.