internet marketing strategies Archives - Digital Marketing Agency in Washington DC Area

The Importance of Autoresponders in an Inbound Marketing Campaign

By | Email marketing | No Comments

Have you made autoresponders a part of your inbound marketing campaign mix? If not, then you’re missing out on the most important part of your lead nurturing efforts. Autoresponders are also an effective way of bringing in more traffic to a website.

With autoresponders, you can automatically send follow-up emails at scheduled time intervals.

Today, most email marketing software includes scheduling features which allow you to upload and send your email at a specific date and time. This feature makes it very convenient for business owners to communicate to their prospects because autoresponders can be scheduled ahead of time. You don’t have to be in front of a computer just to send it, which means you can attend to other important things in your business.

Autoresponders don’t close.

Unlike your office, these auto emails can operate 24/7. This means that as long as your emails are properly scheduled, work can be done for you all throughout the day. This is great for businesses whose contacts come from other time zones or countries. Considering the different time zones, autoresponders allow you to reach out to your prospects at appropriate times.

Autoresponders help build and reinforce customer relationships.

These days, many people use social media to connect; but there is something intimate about an email which is just hard to ignore. Email marketing is a reliable way of spreading awareness about your brand and getting people to trust you. If you are sending out valuable content to your subscribers, they will eventually notice and like you. Autoresponders let you reach out to your audience in a consistent manner which could help you build worthwhile relationships with them.

Autoresponders help increase revenue.

Because strong relationships and trust are established, there is a great potential for an increase in sales and revenue. Customers can easily respond to your email, making real-time communication about your product or services. This will also make you more likeable and reliable.

94% of people send or read email. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing messages via email and there’s no close second place channel.

The data comes from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers series.

Do you think autoresponders are useful for small businesses? Share your thoughts in the comments below.

Choosing The Right SEO Provider For Your Business

By | Search Engine Optimization | No Comments

search engine marketing services

Whether you’re a start-up business or a company that’s already established in the market, you still need a strong online presence to continuously turn in revenues and maintain stability. There is no doubt that having internet visibility is no longer considered “optional.” In fact, it is regarded as a necessity in this competitive, technologically influenced global marketplace. Therefore, having a website built for your promising business is not the end of the road. You should also make sure that you’re seen on the top pages of Google [or any other search engine for that matter] whenever customers search related keywords.

So How To Find The Right SEO provider?

1. Do your homework.

Nothing beats knowing whatever it is that you’re getting yourself into. Before going out there and making a deal with people you do not know, you should have an idea of what SEO or Search Engine Optimization is. Ask your friends, browse the internet or consult SEO savvy acquaintances. That way, you won’t feel awkward or insecure when someone fires away SEO jargons. Also note that it’s best to ask for referrals, references or feedback from trusted friends and colleagues. If you don’t know anyone who can help, depend on the internet, trust your instinct and create a pool of nominees to interview.

2. Perform a background check.

Once you already have a selection of potential SEO providers, perform a simple [or extensive] background check on them. Browse their websites, view their portfolios, learn the services they provide and also get a look on their team. Do they have seasoned professionals? Do they have a physical office that you can visit? What about customer feedback or testimonials?

3. Establish communication with your candidates.

Contact your prospects over the phone, via e-mail, chat, video conference or if it’s possible, visit their office. Lay down your cards and be honest with whatever goals you have in mind. Do you want to drive more traffic, expand your network, increase your revenues or go global?  Let them know about the issues that you’re experiencing with your site or business. That way, they can suggest appropriate SEO solutions. Remember, there isn’t just one SEO strategy that will work across all businesses.

4. Compare proposals.

The reason why you need to compare the services or solutions they offer is for you to get a feel of how they work. Are they detailed and result-oriented? How are they going to solve your current website issues? Are their rates reasonable?

5. Gauge and choose. 

search engine marketing services

There’s one thing you should know about SEO: it is a continuous investment. Search engines [especially Google] have changing algorithms and companies compete for the top ranks every day. That means you have to perform SEO tasks consistently to be able to maintain your website position. Ask yourself, “How much am I willing to spend for SEO?” “Will I be able to commit financially over a specific period of time?” “How much intervention will the SEO provider need from me?” “Which of the candidate providers will I be able to work harmoniously with?”


Internet Marketing Strategy Outlook for 2013 [INFOGRAPHIC]

By | Infographic, Internet Marketing | No Comments

Blog MarketingOne of the biggest lessons learned of 2012 is how many parts there are to the internet marketing puzzle that can make an impact in your business. It’s not one thing that makes the difference. It’s all of the pieces that make it work well.

For example, if social media is your only internet marketing strategy, you will be sorely disappointed. Yet I have watched businesses poor their entire marketing budget into social media. Then they wonder why they don’t get the return they had hoped for.

In a recent infographic by Shebang you get a snapshot look at the role that social media, blogging, content creation, SEO, websites, landing pages, email and mobile marketing plays in your overall internet marketing strategy.

The infographic is a glimpse into 2013 as well, as the growth trend for these channels is certain to continue.

Effective Internet Marketing
Infographic Credit: Shebang