E-commerce has changed so dynamically over the previous years that companies like yours have to adapt and adjust accordingly — ASAP. The online competition has grown fiercer as businesses strive to not only increase their ROIs but also to intensify brand awareness through content marketing. The concept entails the use of valuable, catchy and attractive “content” to keep end-users engaged or hooked to your company. Thus, when that goal is reached, a positive end result is anticipated which is the conversion of viewers from being “just leads” to becoming actual customers.
Keeping all that in mind, we now acknowledge Slideshare as one of the leaders in the content marketing world. Undoubtedly, the site is a reputable pool of indispensable content for businesses [for B2B marketing] and leads [for lead generation] such as infographics, reports and presentations among others. In fact, one of the reasons why it’s an essential content marketing tool nowadays is because the views of the documents uploaded and shared via this website can be used in consumption measurement just like Youtube hits and Facebook insights.
Slideshare is also a great platform to engage the easily bored and distracted lead population because the content found onsite makes use of short and visually stimulating materials. In other words, say goodbye to long paragraphs and dull images.