The Anatomy of Highly Shareable Content

 

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I bet you’d agree with the rest of the marketing industry that content is king. In fact, if you have been doing content marketing long enough, you may have witnessed a few startups that have grown into bigger brands just by consistently producing kickass content. So what exactly makes a piece of content so irresistibly shareable? Read on and I’ll tell you.

1. Shareable content tackles relevant issues.

When you create content, be sure to use topics your followers can relate to. You can write a blog about your readers’ common problems and how to resolve them, or podcast about current events. Creating relevant content is a way of showing your audience that you know and understand their issues, which can help you to earn their trust.

2. Shareable content stirs up emotion.

Aim to spark a specific emotion. People generally want to share content they can emotionally connect with. When you make a video about your brand, don’t just simply talk about how amazing your brand is. Instead, tell a story and target a specific emotion among your audience. Will your video spark feelings of happiness and hope? Or will it be about anger? Whichever emotion you choose, keep in mind that the goal is to drive people to share it.

3. Shareable content is valuable to your followers.

People will more likely share your content when it consists of useful information. Write about tips and how-to’s and share your knowledge with your followers. For instance, a craft shop can write an eBook on how to create a beaded bracelet. By doing so, you are helping your readers improve their skills. As a result, they will feel empowered and respect your brand.

4. Shareable content is free of grammatical errors.

Nothing is more annoying than reading a blog that is full of grammatical errors. These mistakes can alter your readers’ understanding of your message – or worse, they might lose respect for your business. To avoid grammatical errors, ask someone else to proofread your work before publishing it.

5. Shareable content conveys clear points.

When your points are not clearly outlined, there’s a big chance that your readers will get the wrong message. Avoid creating content with vague and confusing information. Be clear on what you want to say and use words that are simple to digest.

Top brands are using different clever marketing strategies to make their content go viral, but the points I’ve mentioned are the most common denominators. What was your most shared content so far? Post a link in the comments below – I’d love to see it!

5 Tips For Choosing the Right Inbound Marketing Agency

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It’s been the hot new buzzword for marketing your business online: Inbound Marketing.

If you’re looking for an inbound marketing agency that will help you generate more revenue for your business, you might want to know what to look for first. It’s about making a good decision for your business. (And no, our company is a not a good decision for every business either.)

There are now a lot of inbound marketing agencies out there but only a few will meet the specific needs of your company.

The ever-changing world of online marketing is becoming more and more complex. As inbound marketing becomes more popular, and as more people recognize its benefits, choosing the right company from a vast multitude of service providers may feel challenging.

We think these 5 tips can help you choose the right inbound marketing agency for your business:

Do your homework.

Make sure you do your homework and research about your agency’s background. Do they have an impressive reputation? Do their former and current clients rave about their services?  What’s the prospective agency’s core competency? SEO? Social Media? Email Marketing? Answers to these key questions could guide you in determining whether a candidate agency is a good fit.

Browse through their portfolio.

Experience matters. You wouldn’t want to work with a marketing team who has not yet proven their expertise. Don’t hesitate to check your prospective agency’s portfolio to find out whether their past projects are similar to the one you want executed for your business. You might also want to note the length of time they’ve worked with most of their clients – have they had long-term partnerships with their previous clients? It is important to know this because it simply shows how much they value their working relationships with their clients.

Meet the team.

When searching for an agency, you are also beginning a relationship with its members.  You will be investing a lot of time together when developing and applying marketing techniques. You are also providing them the opportunity to provide suggestions that will form your company’s upcoming achievements. This is why it is crucial to get to know the team to make sure you will be working with people you trust.

See if they practice what they preach.

Find out if they are also doing what they’re recommending you to do. It’s hard to take marketing advice from someone who does not set a good example to their clients. If they recommend for you to consistently post on social media, then they must do it on their own social media accounts as well. For example, if they are going to help you with SEO, ask what keywords they can show you that their own agency shows up for.

Consider the price.

Everyone has a budget, however you have to know that cheap labor does not always translate to good-quality work. Never settle into an average quality of service just because of the price. Look for an agency that values your money by consistently producing great work for your company.

Hiring an inbound marketing agency may take up a lot of your time and effort, but by probing potential partners with the right questions and by closely taking your business’ needs into consideration, there is a greater chance for you to make the right decision.

 

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Why Valuable Content Matters In Inbound Marketing

You never want to underestimate trevenueinbound1he importance of valuable content in inbound marketing. Many businesses work to produce valuable content because its benefits lean towards company growth and greater revenue. Here are the top 3 reasons why posting valuable content is essential:

1. Valuable content helps you earn the trust of your audience.

We all know that trust cannot be bought but earned. It takes hard work and countless trials for a business to be considered as a reliable player in its industry. Building a strong online presence involves gaining the trust of the people, and one of the best ways to achieve this is to post good-quality content in a consistent manner. When people find your content valuable, they will see that you have a good understanding of your niche. This also shows that you are interested in helping them address different issues and topics, and that you use your expertise to provide information that they can use.

Anyone can put up a website that promotes its products and services, but providing valuable information shows that you are truly dedicated to giving something back your industry – not everyone can do that.

2. Valuable content attracts more visitors.

When you post valuable content on your website, people tend to share it with people they know. If they find your content very informative, they will want the whole world to know about it. This draws more people to your website and gives them an opportunity to learn about your business. Important sites may also link with your posts, resulting in a higher ranking on search engines.

3. Valuable content helps you convert prospects into actual clients.

With today’s technology, good content can be easily shared. People may use various channels, including social networks such as Twitter and Facebook, to share valuable content for everyone else to see. People who are looking for your products and services can now easily find you, and they will most likely remember you through the content that you’ve put out. Oftentimes, relevant content can be so powerful that it turns your prospective clients into actual customers.

In today’s aggressive markets, valuable content is necessary to establish a strong online presence. When you have mastered the art of producing valuable content for your audience, you can expect your business to see phenomenal results.

Slideshare: A Promising Reign In The Content Marketing World

slideshare E-commerce has changed so dynamically over the previous years that companies like yours have to adapt and adjust accordingly — ASAP. The online competition has grown fiercer as businesses strive to not only increase their ROIs but also to intensify brand awareness through content marketing. The concept entails the use of valuable, catchy and attractive “content” to keep end-users engaged or hooked to your company. Thus, when that goal is reached, a positive end result is anticipated which is the conversion of viewers from being “just leads” to becoming actual customers.

Keeping all that in mind, we now acknowledge Slideshare as one of the leaders in the content marketing world. Undoubtedly, the site is a reputable pool of indispensable content for businesses [for B2B marketing] and leads [for lead generation] such as infographics, reports and presentations among others. In fact, one of the reasons why it’s an essential content marketing tool nowadays is because the views of the documents uploaded and shared via this website can be used in consumption measurement just like Youtube hits and Facebook insights.

Slideshare is also a great platform to engage the easily bored and distracted lead population because the content found onsite makes use of short and visually stimulating materials. In other words, say goodbye to long paragraphs and dull images.

And for you to better understand why the famed website is a content marketing giant, here’s an infographic created by the collaborative minds of Column Five and Slideshare.

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10 Basic Blogging Tips For Startups

What is blogging and why is it important for your business?

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Blogging is central to your content marketing strategy.

It’s a pretty weird question for people who have read so many “blog posts” and met a variety of “bloggers,” both professional and amateur, over the previous years. Blogging is so common nowadays that we’re continuously introduced to web logs of different kinds: personal, travel, food, parenting, political and so on and so forth. But this time, we’ll focus on business blogs, what they are and how they can influence the growth of your business.

So first things, first. What is a blog? It’s an online publishing hub of valuable information, shared by an individual or a group of people, documented in a reverse chronological order. These posts or write-ups have a diary-type appeal and also allow internet users to comment or share the information through re-blogging or via social media. That’s a formal definition.

In short, it’s a hub where you can build an online community by sharing short articles that others find interesting and/or valuable.

And how will Blogging impact your business?

1. The first point to consider is that a business blog is a great source of organic traffic. Think SEO.

 2. Having your own blog gives you and your company a chance to be heard. Certainly, there aren’t a lot of things that you can share using Twitter’s measly 140 characters or with your Facebook page’s limited number of fans only.

3. Since your blog site will be indexed by Google and all the other search engines, you’re given a means to target a specific audience. And you’ll do so by incorporating relevant keyword phrases into your blog posts.

4. Blogging is very important when it comes to building your brand. It will represent you and your business to the online community, help you build trust among your customers and also aid you in reaching out to other businesses. It often is a first impression of your business.

Quick bloggingtips:

blogging tips1. Invest in your blog. We’re not just talking about investing in your domain, your hosting and all the other technical stuff. Invest your time in writing and publishing posts regularly. Consistency is key.

2. Be yourself. Some would say it’s the lamest advice they hear online. But seriously, why pretend to be a different person or business? Be transparent and authentic in a way that your customers will appreciate your online presence.

3. Assign the right person. If you’re thinking about hiring a writer or giving another employee the responsibility of creating posts for your blog, make sure that he or she is in the right position (or mindset) based on credentials, attitude and personality. If he/she doesn’t represent your brand with the highest regard, why give him/her the ticket to your company’s destruction?

4. Content is king. Yes, it is cliché. But hey, it has a point. Publish content of high value based on topics related to your business and the solutions to your customer’s problems. You may also write about promotions, events, company updates and entertaining work experiences.

5. SEO it! Your strategy doesn’t have to be complicated for SEO to work on your blog site (and primary website). Keep it simple yet consistent. Some additional great blog resources that simply SEO are SEOMOZ and Search Engine Land. Check them out. We also recommend using Yoast for WordPress to boost your blog SEO.

6. Make use of multimedia. One way to keep readers engaged is by using photos, videos, slideshows and other multi-media that will make your posts more visually appealing, entertaining or interesting. This is why sites such as Instagram, YouTube, and Slideshare have become so effective in helping businesses. Use them.

7. Interact and engage with your users. Never ever fail to respond to reader comments, complaints, and questions. Being a snob is bad for business.

8. Invite guest bloggers. Having your own blog doesn’t mean that it’s supposedly for you and about you only. Feature people, colleagues and also invite writers once in a while to maintain positive connections.

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Social media share buttons make it easy for others to share your post.

9. Link back. When you’ve used another company’s material (say an infographic, photo or article), do not forget to acknowledge them and create a link back to their site.

10. Be social! Notify the world about your new post! Tweet, post links on your Facebook page, update on LinkedIn and incorporate share buttons on your blog post for fast and easy sharing!

There! Blogging made easy by Big Fly Marketing!