What is blogging and why is it important for your business?
It’s a pretty weird question for people who have read so many “blog posts” and met a variety of “bloggers,” both professional and amateur, over the previous years. Blogging is so common nowadays that we’re continuously introduced to web logs of different kinds: personal, travel, food, parenting, political and so on and so forth. But this time, we’ll focus on business blogs, what they are and how they can influence the growth of your business.
So first things, first. What is a blog? It’s an online publishing hub of valuable information, shared by an individual or a group of people, documented in a reverse chronological order. These posts or write-ups have a diary-type appeal and also allow internet users to comment or share the information through re-blogging or via social media. That’s a formal definition.
In short, it’s a hub where you can build an online community by sharing short articles that others find interesting and/or valuable.
And how will Blogging impact your business?
1. The first point to consider is that a business blog is a great source of organic traffic. Think SEO.
2. Having your own blog gives you and your company a chance to be heard. Certainly, there aren’t a lot of things that you can share using Twitter’s measly 140 characters or with your Facebook page’s limited number of fans only.
3. Since your blog site will be indexed by Google and all the other search engines, you’re given a means to target a specific audience. And you’ll do so by incorporating relevant keyword phrases into your blog posts.
4. Blogging is very important when it comes to building your brand. It will represent you and your business to the online community, help you build trust among your customers and also aid you in reaching out to other businesses. It often is a first impression of your business.
1. Invest in your blog. We’re not just talking about investing in your domain, your hosting and all the other technical stuff. Invest your time in writing and publishing posts regularly. Consistency is key.
2. Be yourself. Some would say it’s the lamest advice they hear online. But seriously, why pretend to be a different person or business? Be transparent and authentic in a way that your customers will appreciate your online presence.
3. Assign the right person. If you’re thinking about hiring a writer or giving another employee the responsibility of creating posts for your blog, make sure that he or she is in the right position (or mindset) based on credentials, attitude and personality. If he/she doesn’t represent your brand with the highest regard, why give him/her the ticket to your company’s destruction?
4. Content is king. Yes, it is cliché. But hey, it has a point. Publish content of high value based on topics related to your business and the solutions to your customer’s problems. You may also write about promotions, events, company updates and entertaining work experiences.
5. SEO it! Your strategy doesn’t have to be complicated for SEO to work on your blog site (and primary website). Keep it simple yet consistent. Some additional great blog resources that simply SEO are SEOMOZ and Search Engine Land. Check them out. We also recommend using Yoast for WordPress to boost your blog SEO.
6. Make use of multimedia. One way to keep readers engaged is by using photos, videos, slideshows and other multi-media that will make your posts more visually appealing, entertaining or interesting. This is why sites such as Instagram, YouTube, and Slideshare have become so effective in helping businesses. Use them.
7. Interact and engage with your users. Never ever fail to respond to reader comments, complaints, and questions. Being a snob is bad for business.
8. Invite guest bloggers. Having your own blog doesn’t mean that it’s supposedly for you and about you only. Feature people, colleagues and also invite writers once in a while to maintain positive connections.
9. Link back. When you’ve used another company’s material (say an infographic, photo or article), do not forget to acknowledge them and create a link back to their site.
10. Be social! Notify the world about your new post! Tweet, post links on your Facebook page, update on LinkedIn and incorporate share buttons on your blog post for fast and easy sharing!