Email Marketing Best Practices – 4 Ways To Dramatically Boost Response Rates

Email Marketing Best Practices

Are your emails 80% content to 20% promotion?

Email marketing is one of the most powerful 21st century marketing techniques available to any business looking to increase profits and gain a greater share of their marketplace. Unfortunately, very few businesses utilize email marketing to anywhere near its full capabilities and, as a result, massive amounts of profit are left on the table, completely unclaimed. To the savvy business owner, who is willing to learn and implement the most successful email marketing best practices, this represents a lucrative opportunity to move ahead of competitors and dramatically increase revenue and profits.

To help you achieve this we have, in this revealing fact-filled article, put together some of the most effective email marketing best practices that you can start implementing right now to grow your business and move ahead of your competition.

Tip #1 – Use The Correct Ratio Of “Promotion” Versus “Content” In Your Emails

It is sorely tempting, when designing your email marketing strategy, to send as many promotional messages as possible to your list of subscribers. After all, the more times they see your marketing messages the more likely they are to buy, right? Wrong! If you only send promotional messages then you will get a high level of unsubscribes per email sent and your remaining subscribers will view you as a “salesman” rather than a trusted friend.

An ideal ratio to aim for is 80% content to 20% promotion. This means that, with 80% of your emails, you are building trust and creating good will with your subscribers. If you do this then, in the other 20% of emails which are promotional, you will see ultra-high conversion rates based on the credibility you have built up.

Tip #2 – Follow A Consistent Email Sending Schedule

Consistency is an extremely important aspect of successful email marketing. You will boost your response rates if you develop a strategy of sending a set number of emails at a set time, consistently, every week like clockwork. That way your subscribers start to expect your emails and look forward to them. Your messages become a consistent “welcome guest” in their email inboxes instead of being an unscheduled interruption. It is also far easier to plan ahead with your writing if you have a clear schedule.

Tip #3 – Split Test Your Subject Lines

There is no more scientific way to improve your response rates than through rigorous split-testing. With email marketing, the easiest way to do this is by split-testing your subject lines. Your autoresponder software will have this feature built-in and you can set up your test in less than 2 minutes. All the top email marketers in the world religiously split-test their email subject lines and so should you.

Tip #4 – Be Interesting And Exciting

Sadly, for most people, their email inbox is a constant reminder of the many mundane and mind-numbingly boring tasks they have to deal with such as paying bills, taxes and other such responsibilities. If you, in that very same space, can bring something exciting and interesting to their lives, then your emails will always be opened and will be keenly read.

The key to being interesting and exciting is to inject personality and infuse excitement into every email you write. Simply put, let the engaging, charismatic and intriguing person that you are shine through in your emails. Do this and you’ll notice your “open” rates will literally skyrocket!

Email Marketing Best Practices Summary

Email marketing is an extremely powerful marketing strategy that is poorly used by most online businesses. As an inbound marketing agency, we’ve witnessed this first hand. If you combine these 4 best practices together then you will see a tremendous boost in your email response rates and, more importantly, your overall profits. Good luck with your email marketing!

content marketing tool box

Slideshare: A Promising Reign In The Content Marketing World

slideshare E-commerce has changed so dynamically over the previous years that companies like yours have to adapt and adjust accordingly — ASAP. The online competition has grown fiercer as businesses strive to not only increase their ROIs but also to intensify brand awareness through content marketing. The concept entails the use of valuable, catchy and attractive “content” to keep end-users engaged or hooked to your company. Thus, when that goal is reached, a positive end result is anticipated which is the conversion of viewers from being “just leads” to becoming actual customers.

Keeping all that in mind, we now acknowledge Slideshare as one of the leaders in the content marketing world. Undoubtedly, the site is a reputable pool of indispensable content for businesses [for B2B marketing] and leads [for lead generation] such as infographics, reports and presentations among others. In fact, one of the reasons why it’s an essential content marketing tool nowadays is because the views of the documents uploaded and shared via this website can be used in consumption measurement just like Youtube hits and Facebook insights.

Slideshare is also a great platform to engage the easily bored and distracted lead population because the content found onsite makes use of short and visually stimulating materials. In other words, say goodbye to long paragraphs and dull images.

And for you to better understand why the famed website is a content marketing giant, here’s an infographic created by the collaborative minds of Column Five and Slideshare.

slideshare and content marketing infographic

10 Basic Blogging Tips For Startups

What is blogging and why is it important for your business?

blogging tips

Blogging is central to your content marketing strategy.

It’s a pretty weird question for people who have read so many “blog posts” and met a variety of “bloggers,” both professional and amateur, over the previous years. Blogging is so common nowadays that we’re continuously introduced to web logs of different kinds: personal, travel, food, parenting, political and so on and so forth. But this time, we’ll focus on business blogs, what they are and how they can influence the growth of your business.

So first things, first. What is a blog? It’s an online publishing hub of valuable information, shared by an individual or a group of people, documented in a reverse chronological order. These posts or write-ups have a diary-type appeal and also allow internet users to comment or share the information through re-blogging or via social media. That’s a formal definition.

In short, it’s a hub where you can build an online community by sharing short articles that others find interesting and/or valuable.

And how will Blogging impact your business?

1. The first point to consider is that a business blog is a great source of organic traffic. Think SEO.

 2. Having your own blog gives you and your company a chance to be heard. Certainly, there aren’t a lot of things that you can share using Twitter’s measly 140 characters or with your Facebook page’s limited number of fans only.

3. Since your blog site will be indexed by Google and all the other search engines, you’re given a means to target a specific audience. And you’ll do so by incorporating relevant keyword phrases into your blog posts.

4. Blogging is very important when it comes to building your brand. It will represent you and your business to the online community, help you build trust among your customers and also aid you in reaching out to other businesses. It often is a first impression of your business.

Quick bloggingtips:

blogging tips1. Invest in your blog. We’re not just talking about investing in your domain, your hosting and all the other technical stuff. Invest your time in writing and publishing posts regularly. Consistency is key.

2. Be yourself. Some would say it’s the lamest advice they hear online. But seriously, why pretend to be a different person or business? Be transparent and authentic in a way that your customers will appreciate your online presence.

3. Assign the right person. If you’re thinking about hiring a writer or giving another employee the responsibility of creating posts for your blog, make sure that he or she is in the right position (or mindset) based on credentials, attitude and personality. If he/she doesn’t represent your brand with the highest regard, why give him/her the ticket to your company’s destruction?

4. Content is king. Yes, it is cliché. But hey, it has a point. Publish content of high value based on topics related to your business and the solutions to your customer’s problems. You may also write about promotions, events, company updates and entertaining work experiences.

5. SEO it! Your strategy doesn’t have to be complicated for SEO to work on your blog site (and primary website). Keep it simple yet consistent. Some additional great blog resources that simply SEO are SEOMOZ and Search Engine Land. Check them out. We also recommend using Yoast for WordPress to boost your blog SEO.

6. Make use of multimedia. One way to keep readers engaged is by using photos, videos, slideshows and other multi-media that will make your posts more visually appealing, entertaining or interesting. This is why sites such as Instagram, YouTube, and Slideshare have become so effective in helping businesses. Use them.

7. Interact and engage with your users. Never ever fail to respond to reader comments, complaints, and questions. Being a snob is bad for business.

8. Invite guest bloggers. Having your own blog doesn’t mean that it’s supposedly for you and about you only. Feature people, colleagues and also invite writers once in a while to maintain positive connections.

social media share buttons

Social media share buttons make it easy for others to share your post.

9. Link back. When you’ve used another company’s material (say an infographic, photo or article), do not forget to acknowledge them and create a link back to their site.

10. Be social! Notify the world about your new post! Tweet, post links on your Facebook page, update on LinkedIn and incorporate share buttons on your blog post for fast and easy sharing!

There! Blogging made easy by Big Fly Marketing!

 

Choosing The Right SEO Provider For Your Business

search engine marketing services

Whether you’re a start-up business or a company that’s already established in the market, you still need a strong online presence to continuously turn in revenues and maintain stability. There is no doubt that having internet visibility is no longer considered “optional.” In fact, it is regarded as a necessity in this competitive, technologically influenced global marketplace. Therefore, having a website built for your promising business is not the end of the road. You should also make sure that you’re seen on the top pages of Google [or any other search engine for that matter] whenever customers search related keywords.

So How To Find The Right SEO provider?

1. Do your homework.

Nothing beats knowing whatever it is that you’re getting yourself into. Before going out there and making a deal with people you do not know, you should have an idea of what SEO or Search Engine Optimization is. Ask your friends, browse the internet or consult SEO savvy acquaintances. That way, you won’t feel awkward or insecure when someone fires away SEO jargons. Also note that it’s best to ask for referrals, references or feedback from trusted friends and colleagues. If you don’t know anyone who can help, depend on the internet, trust your instinct and create a pool of nominees to interview.

2. Perform a background check.

Once you already have a selection of potential SEO providers, perform a simple [or extensive] background check on them. Browse their websites, view their portfolios, learn the services they provide and also get a look on their team. Do they have seasoned professionals? Do they have a physical office that you can visit? What about customer feedback or testimonials?

3. Establish communication with your candidates.

Contact your prospects over the phone, via e-mail, chat, video conference or if it’s possible, visit their office. Lay down your cards and be honest with whatever goals you have in mind. Do you want to drive more traffic, expand your network, increase your revenues or go global?  Let them know about the issues that you’re experiencing with your site or business. That way, they can suggest appropriate SEO solutions. Remember, there isn’t just one SEO strategy that will work across all businesses.

4. Compare proposals.

The reason why you need to compare the services or solutions they offer is for you to get a feel of how they work. Are they detailed and result-oriented? How are they going to solve your current website issues? Are their rates reasonable?

5. Gauge and choose. 

search engine marketing services

There’s one thing you should know about SEO: it is a continuous investment. Search engines [especially Google] have changing algorithms and companies compete for the top ranks every day. That means you have to perform SEO tasks consistently to be able to maintain your website position. Ask yourself, “How much am I willing to spend for SEO?” “Will I be able to commit financially over a specific period of time?” “How much intervention will the SEO provider need from me?” “Which of the candidate providers will I be able to work harmoniously with?”

Internet Marketing Strategy Outlook for 2013 [INFOGRAPHIC]

Blog MarketingOne of the biggest lessons learned of 2012 is how many parts there are to the internet marketing puzzle that can make an impact in your business. It’s not one thing that makes the difference. It’s all of the pieces that make it work well.

For example, if social media is your only internet marketing strategy, you will be sorely disappointed. Yet I have watched businesses poor their entire marketing budget into social media. Then they wonder why they don’t get the return they had hoped for.

In a recent infographic by Shebang you get a snapshot look at the role that social media, blogging, content creation, SEO, websites, landing pages, email and mobile marketing plays in your overall internet marketing strategy.

The infographic is a glimpse into 2013 as well, as the growth trend for these channels is certain to continue.

Effective Internet Marketing
Infographic Credit: Shebang