Email Marketing Services & Lead Nurturing

envelopeEmail marketing is alive and well. Email marketing is a marketing channel that allows companies to directly communicate with their customers, prospects, followers, and subscribers.

94% of people send or read email. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing messages via email and there’s no close second place channel.

The data comes from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers series.

ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey.

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For many businesses, email marketing is the channel to alert people of upcoming events, new business developments, and new product and services announcements. For both B2C and B2B companies, it is often a key driver of sales.

E-mail doesn’t only beat all comers as the preferred channel for getting marketing messages. According to the ExactTarget survey, it also drives more consumer purchasing than any other channel. Sixty-six percent said they’ve made a purchase based on getting a promotional e-mail, just barely edging out direct mail.

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Email Marketing Services: Growing your email list is essential to your inbound marketing strategy

Our email marketing services involves lead nurturing. Lead nurturing gently moves your leads down your marketing funnel by sending them further information and useful offers periodically via e-mail. Using marketing automation tools we help you deliver of high quality lead nurturing emails and present additional offers to your potential customers.

List growth is an art and science and we can help you with it so you can focus on your business and what you do best.

“If I had a choice between obtaining someone’s e-mail address or that person following me on a social -media service, I would pick the email address.” Guy Kawasaki, Author of APE: Author, Publisher, Entrepreneur, What the Plus!, and Enchantment