Choosing The Right SEO Provider For Your Business

search engine marketing services

Whether you’re a start-up business or a company that’s already established in the market, you still need a strong online presence to continuously turn in revenues and maintain stability. There is no doubt that having internet visibility is no longer considered “optional.” In fact, it is regarded as a necessity in this competitive, technologically influenced global marketplace. Therefore, having a website built for your promising business is not the end of the road. You should also make sure that you’re seen on the top pages of Google [or any other search engine for that matter] whenever customers search related keywords.

So How To Find The Right SEO provider?

1. Do your homework.

Nothing beats knowing whatever it is that you’re getting yourself into. Before going out there and making a deal with people you do not know, you should have an idea of what SEO or Search Engine Optimization is. Ask your friends, browse the internet or consult SEO savvy acquaintances. That way, you won’t feel awkward or insecure when someone fires away SEO jargons. Also note that it’s best to ask for referrals, references or feedback from trusted friends and colleagues. If you don’t know anyone who can help, depend on the internet, trust your instinct and create a pool of nominees to interview.

2. Perform a background check.

Once you already have a selection of potential SEO providers, perform a simple [or extensive] background check on them. Browse their websites, view their portfolios, learn the services they provide and also get a look on their team. Do they have seasoned professionals? Do they have a physical office that you can visit? What about customer feedback or testimonials?

3. Establish communication with your candidates.

Contact your prospects over the phone, via e-mail, chat, video conference or if it’s possible, visit their office. Lay down your cards and be honest with whatever goals you have in mind. Do you want to drive more traffic, expand your network, increase your revenues or go global?  Let them know about the issues that you’re experiencing with your site or business. That way, they can suggest appropriate SEO solutions. Remember, there isn’t just one SEO strategy that will work across all businesses.

4. Compare proposals.

The reason why you need to compare the services or solutions they offer is for you to get a feel of how they work. Are they detailed and result-oriented? How are they going to solve your current website issues? Are their rates reasonable?

5. Gauge and choose. 

search engine marketing services

There’s one thing you should know about SEO: it is a continuous investment. Search engines [especially Google] have changing algorithms and companies compete for the top ranks every day. That means you have to perform SEO tasks consistently to be able to maintain your website position. Ask yourself, “How much am I willing to spend for SEO?” “Will I be able to commit financially over a specific period of time?” “How much intervention will the SEO provider need from me?” “Which of the candidate providers will I be able to work harmoniously with?”

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About Joe Soto

Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 15 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Visit Joe on Twitter @JosephSoto

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