Category

Twitter

Why You Can’t Afford To Ignore Twitter Lists

By | Social Media Marketing, Twitter | No Comments

twitter-list

Do you use Twitter Lists? If you aren’t familiar with it yet, a Twitter List is a cool Twitter feature focused on getting people and their tweets into a group so you can see them all in just one place. It’s very convenient. Although most businesses have been using it for quite some time now, there are still a few who aren’t – probably because they just haven’t recognized how powerful it is yet.

If you aren’t using Twitter Lists, here are 5 reasons why you should choose the opposite route:

Twitter Lists allow you to organize the profiles you’re following. You can sort them in categories and themes that are relevant to your business. You can create a list of influencers in your industry to help keep you updated with the latest business trends, or you can secretly group your competitors together in just one list.

Twitter Lists reduce the clutter. When you follow tons of people on Twitter, your newsfeed tends to be flooded with tweets. Because Twitter Lists organize people and their tweets, you can avoid the noise by simply going directly to a list and read tweets of important accounts you follow.

Twitter Lists save you time. If you put a group of thought leaders in your industry together in just one list, it’s easier for you to track their tweets and updates. This saves you a lot of time because you don’t have to check each of their profiles just to get the latest scoop of news.

Twitter Lists provide content. Since tweets are filtered automatically, you have a constant stream of retweetable content and a steady source of topics which you might want to tackle on your next podcast, video or blog.

Twitter Lists are a great way of showing support. How would you feel if someone added you to a list that says Top Profiles To Watch? Or to a list of Awesome Inbound Marketers? Wouldn’t it feel great to know that someone values you and looks up to you in your industry? Twitter Lists can be used as a tool to show support and respect for key influencers who initiate a positive change to many businesses.

Ways To Use Twitter Lists

Don’t know how to use Twitter Lists? Here are some of our suggestions:

Location-based Lists

If your audience is targeted by a specific area or place, setting up a Twitter List can work to your advantage. You can add people from that specific location onto your list so you can be more effective in listening to and identifying their needs.

Thought Leaders List

Is there an industry expert you look up to and get insights from? Do you have a mentor who has helped you develop your skills? You can group these people into just one list so you can easily access their profiles in case you need a little motivation to get through a challenging day. If you’re an expert, a Twitter list can help you highlight other experts or great individuals and show recognition for their work.

Customer List

We think a customer list is one of the most important lists you can create. It can be a great resource for improvement as it is much easier for you to learn about the things they rave about your products or services and determine areas for improvement. It can also be used to reward customers and provide an opportunity for them to connect other individuals with similar interests.

Many businesses use Twitter for its clever features such as Twitter List. So if you haven’t paid much attention to this feature before, we suggest that you  jump right in and make the most of it.

6 Quick Tips for Hosting a Successful Twitter Chat

By | Social Media Marketing, Twitter | No Comments

twitterchatA Twitter chat is a real-time virtual gathering of people on Twitter to discuss a particular topic. Twitter chats are an amazing way to interact with your followers, improve your brand’s online visibility, and get a better understanding of your audience.

It takes thorough planning and several brainstorming sessions to make a Twitter chat a huge success. Here are 6 tips for hosting a successful Twitter chat:

Decide which topic to discuss.

First off, you have to choose an interesting topic that is relevant to your audience.  You can pull out topics from the comments on your blog or social media pages, or tackle the most common pain point of your customers.

Conduct in-depth research on your topic.

No matter how familiar you are with your topic, doing some research will help you come up with intelligent questions and key points that cover the topic from various angles. Think about the needs of your customers and the questions they may need answers for.

Identify your reasons for hosting a Twitter chat.

Don’t just host a Twitter chat for no reason. To make sure it’s meaningful and beneficial for both you and your audience, determine the purpose of the chat and set objectives. You also have to define your target audience so you know which techniques and issues are appropriate for that specific demographic.

Set a date and time.

Choose a time that works best for you and your team. If you have a guest expert, make sure he or she is available to join you at the event. If you are planning to hold recurring chats, perhaps daily or weekly, you have to stick to the same schedule for consistency. By keeping a consistent schedule, you have a better chance of gaining more attendees over a period of time.

Give enough time for promotion.

Before launching your Twitter chat, make sure you have enough time to promote it. It is best to do the promotion several days ahead of time to really get the word out to your audience. Promote it via social media, blog or talk about it in your email newsletter. Ask people from your team to promote it on their social media accounts as well. Promotion is an important aspect of hosting a successful Twitter chat to encourage more attendees and more engagement.

Invite an expert.

An expert can contribute a lot to the success of your Twitter chat. Invite an industry leader or a highly respected expert to share best practices and answer critical questions and issues. Their valuable insights are priceless.

Are you planning to host a Twitter chat for your brand? What’s your biggest challenge? We’d like to hear your thoughts! Remember to follow us on Twitter here.

5 Reasons Why Businesses Must Befriend The Hashtag

By | Facebook, Social Media Marketing, Twitter | No Comments

hashtag

A hashtag is the # symbol used to narrow down terms, topics and responses on social networks. Twitter, Youtube and Instagram are incorporating the hashtag in their platforms and recently, Facebook is reported to have joined the bandwagon.

Integrating hashtags in tweets or posts can be one of the most effective online strategies a business may use.

Search

Hashtags make it easy for people to find you. Customers can easily filter your tweets and quickly identify topics that are related to your business. With this feature, discussions about your brand can be easily located.

Conversations

Hashtags initiate conversations. Being visible on social networks is not enough to make a strong online presence. You have to interact and talk to people. Hashtags make it easy for people to approach you because they immediately know what your interests are.

Campaigns

Hashtags are a cool way to run marketing campaigns. People often share them especially when linked to company discounts or promos. They also make it easy to track a promotion’s activities.

Conversion rate

Hashtags allow potential customers to easily join in discussions about your company which may increase your conversion rate.

Community

Hashtags help businesses build a community. People with the same interests can virtually hang out and share their thoughts with each other. Hashtag communities are avenues for people to show support for each other. Oftentimes, this virtual bond shows tangible effects in a company’s growth.

Do you use the hashtag? Do you think it is good for small businesses?

 

inbound marketing toolbox