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Social Media Marketing

7 Online Tools to Deliver Value First on Social Media

By | Content Marketing, Social Media for Sales, Social Media Marketing | No Comments

Gitomer Quote 1My favorite chapter in Jeffrey Gitomer’s latest groundbreaking book, 21.5 Unbreakable Laws of Selling, is the one titled “Deliver Value First.” Gitomer challenges you to “leave “added value” and “value add” out of your sales lexicon forever.” Brilliantly, he helps you understand the difference between value and incentives, and explains how value must be delivered first.

I want to give you the tools to help you deliver value differently than your competitors.

Always remember, tools are great but identifying your customer’s problem is where delivering value starts. And listening when they talk (on LinkedIn, Facebook, Twitter) is your opportunity to fill the value gaps. Delivering value first means helping people to make informed decisions, finding out their needs first and showing an interest to solve their problems not yours.

Here are 7 online tools to deliver value first on social media:

Issuuhttp://issuu.com | Create any number of digital publications, including ebooks and whitepapers.

Visual.lyhttp://visual.ly |Create your own infographics and data visualizations with a great selection of templates.

preziPrezihttp://prezi.com | Cloud-based presentation software that helps users create more dynamic (and more interesting) visual presentations.

Content BLVDhttps://contentblvd.com | Submit sponsored posts or guest posts, target blogs according to reach and relevance and accept offers to publish your content on blogs you approve.

Outbrainhttp://www.outbrain.com | A content discovery platform, Outbrain boasts innovative technology to offer recommendations and help your audience discover more content on your site that is interesting to them.

List.lyhttp://list.ly | a way to create and share lists, as well as integrate collaborative lists into your own blog posts, acting as a catalyst for others to build upon the lists you share.

YouTubehttp://www.youtube.com | What are you waiting for? YouTube has proven itself to be a massively relevant marketing tool for salespeople across the globe and you probably aren’t taking advantage of it yet. Get started, chances are your competitor still isn’t using it or using it well yet either.

How do I use the tools?

Create meaningful content and stay engaged. Your customers, fans and followers will be more likely to engage with you and meet with you because you or your company is a go-to resource for information that can solve their most pressing problems. Your content is like your virtual salesperson who’s ready to answer every question a prospective customer poses, 24/7 via your website and blog.

Provide information to benefit your followers, not just your prospective customers. Even if they don’t lead to your product or service, you’ll be remembered because you are genuinely thinking and delivering value in their best interest, not yours. Just because someone may not be a prospect for your product/service doesn’t mean that person isn’t a valuable contact who should be nurtured. They are on the social networks, they hear opportunities you don’t hear, and may recommend you to people you don’t know.

One last thing. It’s not just about delivering value first. You can and should toot your own horn, promote your product and service and run real campaigns that revolve around your offer(s). But deliver value first a few times, and then promote is the formula to follow. Gary Vaynerchuck refers to delivering value first as “Jab, Jab, Jab” and then creating the right campaign or angle to memorably promote your product/service as a “Right Hook” in his new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”  His book is jam packed with case studies to learn from as well – a great way to deliver value first.

The lesson: It is only by delivering value first that you will be remembered, reciprocated and passed on (via word-of-mouth).  The tools are creative ways to differentiate how you deliver value first.



How A Social Community Page Can Help Recover From Disaster

By | Social Media Marketing | No Comments

haiyan 3You have probably heard the news about the super typhoon Haiyan and how it has devastated thousands of people in the Philippines. Homes were shattered, lives have been taken and until now, survivors are still fighting to keep themselves from hunger and illnesses. To make it even worse, power outage and loss of mobile network coverage had made communication impossible.

In a state of calamity, communication is very essential. Rescue teams and relief operations execute faster and are more efficient when there are complete details about the entire situation. Relevant information can be gathered more quickly when there is an open communication between the affected town and the government. In the case of the Philippines, social community pages are a big help as far as communication is concerned.

Here are 4 ways a social community page can help recover from a natural disaster:

1. Donations and fundraising activities

A community page can be a powerful channel for donations and fundraising activities. People who take part in your community page can get information on how they can send their donations and extend their help.

2. Updates on hometown and loved ones

In cases wherein mobile networks and telecommunication satellites are down, people may rely heavily on a social community page for news about their hometown and family members. Regular posts will help tremendously in informing the public about updates and progress.

3. Missing family members

A social community page can be used to inform rescue teams and agencies about a missing family member. People can help disseminate the information faster by sharing to their respective networks and can be notified immediately when there are updates.

4. Relief efforts

A social community page can help gather a large number of volunteers to help perform relief operations. Getting more people involved means a better chance at fulfilling group objectives more quickly.

Below is a list of remarkable community pages that have grown and gathered thousands of support both from locals and international groups:

1. Bangon Bantayanons – a page initiated by a family whose objective is to help restore Bantayan Island. The island is known for its stunning beaches and rich marine sanctuary but was totally destroyed due to typhoon Haiyan.

2. Bangon Ormoc – a page created for Ormoc City, one of the affected areas of typhoon. The page has collected thousands of donations and have successfully distributed relief goods in the city. However, the page says there are still many areas that are yet to be visited.

3. Bangon Leyte – a relief and information campaign to help the victims of super typhoon Yolanda in Leyte. Leyte is a historical province located in the Eastern Visayas and is one of the areas that has been badly affected by Haiyan.

4. Tindog Tacloban – a page that aims to help rebuild Tacloban, a small city which has been severely hit by the typhoon. The page has successfully captured the cooperation it needed from supporters from different parts of the globe.

If you want to help out and donate, you may contact the organizers of the pages through a private message.

Once again, social media is proving its worth in the lives of many people. Not only is it a great tool in boosting brand influence and in developing startups – it is also an influential platform in rebuilding a ravaged nation.

Have you used a social community page to plea for help? Share your experience in the comments below!

How to Use Google Hangouts in Your Business

By | Google+, Small Business, Social Media Marketing | No Comments

How to use Google HangoutsWhat is a Google+ Hangout?

Google+ Hangouts is an easy to use advanced messaging and video chat system. It uses the typical messaging application format and combines it with some great features to make it a frontrunner in online communication.

Hangouts can be used for voice, video, chat, live broadcasts, and even web conferencing. You can use it from pretty much any mobile device you own. All you need is a camera (if you want to be seen) and a microphone (if you want to be heard). The rest is easy enough for even the least tech-savvy person to figure out.

Wondering how to use Google Hangouts in your business? Here are just three quick ideas: 

1. Broadcasting a live video via Hangouts Air offers a very personalized touch to client communication.

The spontaneous and unpolished attitude that comes across in Hangouts is something that is becoming more and more appreciated by clients. You can still edit your Hangout on Air video through YouTube’s editor or by downloading it, but it’s the live broadcast that gives the most personal touch.

2. Videos can be saved, reviewed and even edited at a later date.

Some companies may wish to broadcast to their clients/prospective customers, yet cannot meet everyone’s schedule. Hangouts allow you to create a video and capture it, inviting others to see it when they have the time.

3. Google Hangouts allow companies to keep in touch over long distances.

Both national and international meetings can be held, as well as allowing companies to make presentations to both employees and clients online.

For a complete walk-through through of the the basics of getting started with Hangouts and Hangouts on Air, take a look at our new resource guide: The Google Hangouts and Hangouts on Air – Getting Started Guide

Let us know how you are using Google Hangouts in your business in the comments below!

How to Use Google Hangouts

The 7 Most Dangerous Lies You’ve Been Told about Social Media

By | Social Media Marketing | No Comments

social media liesChances are you’ve been lied to. It’s time to put a stop to these social media lies that surround us, its becoming too dangerous.  Dangerous because you’ll end up either wasting your time, damaging your online reputation, or you risk getting overtaken by the competition who isn’t buying into the lies.

Here are seven lies being told and the truth as I see it:

  • Lie #1: “You need to be on all social media channels.

Truth: There are a LOT of websites that are now categorized as a social media channel. It would be very difficult to be effective on all of them.  Not long ago, I was presenting a Facebook Marketing workshop and I noticed there were some bankers and accountants in the room. I asked the audience, “When was the last time you were looking for a banker or an accountant on Facebook?” No hands went up. Identify the top one or two social media channels that make the most sense for your business and spend your time mastering that channel. If you are in B2B sales, LinkedIn is probably your best place to start. Not Facebook. 

  • Lie #2: “A college kid can manage my social media marketing.”

Truth: Just because your college age son or daughter is great on social media, doesn’t mean they understand social media “marketing.”  After all, just because they understand how to use a calculator, that doesn’t mean you’d put them in charge of your financial accounting.  With little business or marketing experience, it can be dangerous putting your social media marketing plan in the hands of an inexperienced social media lover.

  • Lie #3 “My customers aren’t on social media.”

Truth. Yes they are.  Over a billion people are on Facebook. Over 500 Million are on Twitter. Over 250 million people are on LinkedIn. It would be naïve to think that your customer isn’t on social media – somewhere. The question is, what channel are they on where they might be thinking “business” or interested in what you have to say that might steer them to your business or product or service.  Determining the best channel to reach them on, and what value could you provide them with, should be your focus.

  • Lie #4: “Post your offers into LinkedIn groups.”

Truth:  Spam is rampant in LinkedIn, particularly in groups when people use it as an advertising medium. You can stand out very quickly by sharing valuable content  (blog posts, videos, podcasts) in your LinkedIn groups that provides calls-to-action that encourage users to further explore and engage with you and/or your product or service.  Solve your customers problems in LinkedIn Groups.

  • Lie #5:  “If you build it, they will come.” 

Truth: If you build your social media following, they may NOT come. You can post each day, week, month and year without converting any of that to real customers…if you aren’t strategic. Create great content that’s well optimized for the search engines but also meets the needs of your target customer and provides calls-to-action that encourage users to further explore and engage with your product or service.

  • Lie #6:   “Social media is better than email.”

Truth: A new study by Custora finds that email continues to trump social media channels for reaching online customers and markets. The study revealed customer acquisition via email has quadrupled over the last 4 years.  94% of people send or read email. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing messages via email and there’s no close second place channel. ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Use social media to build your email list.

  • Lie #7: “Social Media is more important than SEO.”

Truth: They are two very different things. Search Engine Optimization (SEO) is alive and well. Almost 134 million people in the U.S. use search engines on a regular basis to find information online, according to Marketing Sherpa. SEO at its core is the art and science of making high quality content easier to find on search engines.  Indeed, social media gives you the platforms to share your content and help drive traffic to your website.  Beyond that, modern SEO is about an ongoing effort to improve the performance of your website content to be found both by search engines and customers using well optimized content that is valuable to your readers.

What are some lies you’ve been told? Please comment below and let’s take them on together.

social media for sales

5 Things You Should Never Do On Pinterest

By | Pinterest, Social Media Marketing | No Comments

perfecting pinterestStill trying to figure out how to use Pinterest for business?

The fact that Pinterest has 48.7 million users means that it has acquired massive growth since its launch in 2010. I am not surprised – the social network has been utterly charming ever since day one. Every person I know seems to enjoy using the site because it taps into its users’ creative side. Like any other social network, pinners must observe proper etiquette. Here are 5 things you should NEVER do on Pinterest.

1. Don’t forget to tell us the source of your pins.

If you are pinning a photo that is not yours, always make sure to link back to its original source. Indicate the website name or mention the name of the photographer. By doing so, you are giving credit to the source who owns the rights to the photo.

2. Don’t hesitate to report spammers.

Spammers are everywhere – even on Pinterest! These are the people who pin photos that mislead you to a different content or simply pin using broken links. When you come across a spammer, never hesitate to let the Pinterest team know. Social media is about building a community and it is everyone’s responsibility to keep it away from people who have negative intentions.

3. Don’t pin offensive issues.

People are different. While some may not get offended by other people’s opinions, others may find it hurtful and offensive. Avoid pinning images about sensitive topics.

4. Don’t pin images from Google.

Google does not own the images on its site. Take the time to go to the main source or website and pin the photo from there.

5. Don’t leave the description field blank.

Put a caption and tell us what the image is about and where it came from. Think of it as an opportunity to engage with other pinners. Writing a description using your keywords or key phrases gives your pins a greater chance to be found by search engines.

Pinterest is definitely hard to resist. People just can’t stop pinning. It’s really amazing how much time each person spends on pinning interesting images every day. As long as you keep these points in mind, you’re on your way to Pinterest success.

To learn the ins and outs of how to use Pinterest for business, pick up our friend Laura Waage’s “Perfecting Pinterest” course and take your social media marketing to the next level.

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