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Social Media Marketing

Stop Spending So Much Money and Wasted Time on Social Media Management

By | Social Media for Sales, Social Media Management, Social Media Marketing | No Comments

social media management It’s true. Social media management has become a big waste of time, particularly for small business owners.

Your expertise is your product or service, whether you are an massage therapist, an online retail store, an attorney, a consultant or whatever. You probably don’t have the time to keep up weekly with the ever-changing social media trends and strategies. Therefore, you are probably wasting your time and money “trying” to do it yourself.

Think about the time you spend on Facebook, Twitter, LinkedIn, Instagram, etc. and ask yourself the question, “What is my return on my social media investment and time?

“But Joe, I’m using an outside agency to help me manage my social media.”

I’d be willing to bet that if you are using an outside agency for social media management, you are probably wondering if they are ever going produce any real ROI as well.

I’m consistently amazed how many small businesses have the wrong people managing their social media. Whether it’s someone who is wearing several hats in your business, or an outside consultant or firm who isn’t helping you much at all. What’s it doing for you? How’s it really working out?

Here’s a big statement – you are probably paying them too much money. If you are spending more than $500 /month for your social media marketing management services, you are probably spending too much.

Just because someone knows social media, doesn’t mean they understand social media marketing. 

How do I know this? I’ve owned a social media agency for several years, and it took me and my teams years to REALLY start understanding this difference so we could produce real results for clients.

You must expect results, and by results, I mean an increase in revenues that you can directly correlate to your social media efforts.

Anyone can post on social media. But few understand how to use social media to drive new leads and sales into your business.  Few can look at your business and strategically outline a marketing funnel to bring you more engagement, more traffic, and more customers.

Click here to request a complimentary audit of your website, social media and online marketing and you’ll be taking the first step so you’ll never waste your time and money again. 

 

Facebook’s Call To Action Button on Pages – Are You Using It Yet?

By | Facebook Marketing, Social Media Marketing | No Comments

Facebook continues to impress with their amazing capability of coming up with powerful updates for their business users. The Call-To-Action button – Facebook’s recent update was certainly a key for brands and businesses to drive more traffic through their Fanpage.

Here’s what the Facebook Call-to-Action button looks like –

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In total, there are 7 Call-to-Action buttons available for users. 

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Only the page Admins can add a specific CTA button to the page as per their choice and it’s anytime editable and can be deleted by just hovering over the button and selecting “Edit call-to-action” or “Delete call-to-action”. Facebook will also show how many people have clicked the button next to the cover image.

Have you added a CTA button on your business page yet? If not, Facebook has a great support page on how to add a call-to-action button to your page.

 

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8 Instagram Marketing Tools

By | Inbound Marketing, Instagram, Social Media Marketing | No Comments

Are you are using Instagram to empower your business with photos and videos?  If so, then you know the challenge to manage your Instagram marketing strategy on mobile. Here’s an introduction to some online Instagram marketing tools that will allow you to do more with Instagram.

These are tools that will help you build your Instagram followers and engagement with your audience. These tools also help you measure your success with Instagram.

Collecto1. Collecto:

Followgram has changed into Collecto. You can extend your Instagram account’s functionality with Collecto. Collecto allows you to have an elegant web interface that manages your presence on Instagram. The stats section synchronizes your data and provides you with an overview about your account activity. You can include RSS feed, follow button, WordPress widget and QR code to your public profile.

Collecto enhances your browsing features and provides geo based recommendations, so you can connect with your audience on Instagram and build your local communities. Collecto also provides paid plans to extend your reach on Instagram.

You can choose plans according to your business. You can include custom background and custom cover photo on your public Instagram account. You can also send private messages to your followers.

2. Iconosquare:

IconosquareIconosquare is a user friendly web interface to manage your Instagram account which is also known as Statigram. You can include add-ons to your Instagram account.

The best thing about Iconosquare is its statistics features. It provides you the information on how you can optimize your Instagram account to get the most engagement. You can monitor your growth, check your account history monthly or weekly, and find most engaged followers with community insights. Magnifying icon helps you find the followers who don’t follow you back.

With Instagram feed tab, you can inform your other social media communities that you are on Instagram. You can interact with your followers by liking, commenting and sharing posts on social media. You can also set up image and video contests and promote them to increase your brand awareness and engagement. If you are searching for effective and scalable Instagram strategy, you should go for Iconosquare.

INK3613. INK361:

Ink361 is a free web interface that allows you to view your Instagram feed on desktop means .Images will be displayed much bigger than mobile. Ink361 helps you to create custom albums and share those custom albums photos with non-Instagram users. You can allow your visitors to share your visuals on social media platform.

The unique feature of ink361 is that it allows you to redesign your real images and convert them into highly attractive and appreciable pieces of art. It ensures that your clicks will receive their due worth.

You can look for new friends and follow them based on your interests. You can organize your campaign by sorting people who are following you and set alert for new posts. Ink361 gives you a clear overview about your Instagram statistics and keeps track of your social media impact.

4. Totem Analytics:

Totem AnalyticsTotem Analytics was previously known as Nitrogram. Totem is one of the first analytics platforms designed to focus and boost your business’ online presence on Instagram. Totem uses two platforms- totem analytics and totem connect to increase your presence on Instagram.

Totem analytics tool helps you get real time metrics on your posts, monitor competitors’ growth and benchmark your own performance. It also tracks your account and hashtags to measure the presence. Totem connect will help you to reach your targeted audiences on Instagram.

Totem analytics helps you to improve your performance by breaking up your followers according to their location and other demographics, by hashtag monitoring of your contests and engagements statistics and trends.

5. Curalate:

CuralateCuralate is one of the best analyzing tools for visual website content to monitor and measure your brands’ performance on Instagram. It will help you introduce your business story via images and videos to increase your audience engagement, brand reputation and build relationships with your potential customers. It also tracks your traffic and Return on investment.

Curalate helps you interact with your community, intensify your followers and keeps a close eye on your competitors. Its consumer insight helps you recognize what your customer expects from you.

Curalate recently launched like2buy for Instagram to create a shoppable Instagram account with any work within a minute. Like2buy is designed to drive more traffic to your product pages, no matter which devices your audience chooses to shop with – mobile, tablet or desktop. You can also use it for Pinterest marketing as well.

simply measured6. SimplyMeasured:

SimplyMeasured is a paid tool which helps you produce free detailed reports for your Instagram campaign and you can either download the excel analytics or export it to PowerPoint. This free report tells you which images are working for your Instagram campaign, which location is most engaging and which day and time are best for posting images.

SimplyMeasured also provides social, professional and enterprise paid plans. You can also upgrade your plans according to your needs. Professional and enterprise paid plan includes web analytics reports, Facebook page report and advertising analytics.

Simplymeasured gets a detailed overview about your brand’s performance and finds which things are generating more traffic for your business. It analyzes your audience, content and also allows you to know your competitors to create a better campaign with visuals.

Check out their blog – it’s one of the most informative digital marketing blogs you can follow. Lots of tips and great resources.

7. Piqora:

piqora

Piqora is a great tool for Instagram social media engagement. It is a paid Instagram tool that also provides a free demo. It analyzes your Instagram account and tells analytics about when you should post, contest tracking, how to manage your post and account on desktop.

It examines your competitor accounts so you can easily compare your metrics, images and content and improve your strategy for more return. Another unique feature of Piqora is hashtag tracking that enables you to analyze your hashtag campaign to reach more potential customers in your niche market.

You can use virality metrics to predict which user has more potential to buy to increase your brand awareness and engagement. You can increase your conversions by using user generated Instagram images on your website and increase your brand value.

8. Websta:

Websta is formerly known as Webstagram. Websta board helps you organize

websta

your Instagram posts into different groups. With Websta web viewer you can browse popular images, hashtags and users. You can like, share and comment on photos, follow and unfollow your audience. You can directly send private messages to your audience members who are on Instagram.

You can use the Follow Me Button that will be displayed on your blog and website; the RSS feed to get updates; the search tool to find photos, users and hashtags; the repost this option to share images on social media platform; and statistics to analyze your account with some interesting data and stats about your Instagram account.

 

If Instagram makes since for your business, you have a lot of choices. We know you won’t use all of these, but we encourage you to explore these tools and find the one(s) that best suits you and your business.

Did you notice that one of your favorite tools isn’t on this list? We’d love to hear about it in the comments below!

 

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Why You Can’t Afford To Ignore Twitter Lists

By | Social Media Marketing, Twitter | No Comments

twitter-list

Do you use Twitter Lists? If you aren’t familiar with it yet, a Twitter List is a cool Twitter feature focused on getting people and their tweets into a group so you can see them all in just one place. It’s very convenient. Although most businesses have been using it for quite some time now, there are still a few who aren’t – probably because they just haven’t recognized how powerful it is yet.

If you aren’t using Twitter Lists, here are 5 reasons why you should choose the opposite route:

Twitter Lists allow you to organize the profiles you’re following. You can sort them in categories and themes that are relevant to your business. You can create a list of influencers in your industry to help keep you updated with the latest business trends, or you can secretly group your competitors together in just one list.

Twitter Lists reduce the clutter. When you follow tons of people on Twitter, your newsfeed tends to be flooded with tweets. Because Twitter Lists organize people and their tweets, you can avoid the noise by simply going directly to a list and read tweets of important accounts you follow.

Twitter Lists save you time. If you put a group of thought leaders in your industry together in just one list, it’s easier for you to track their tweets and updates. This saves you a lot of time because you don’t have to check each of their profiles just to get the latest scoop of news.

Twitter Lists provide content. Since tweets are filtered automatically, you have a constant stream of retweetable content and a steady source of topics which you might want to tackle on your next podcast, video or blog.

Twitter Lists are a great way of showing support. How would you feel if someone added you to a list that says Top Profiles To Watch? Or to a list of Awesome Inbound Marketers? Wouldn’t it feel great to know that someone values you and looks up to you in your industry? Twitter Lists can be used as a tool to show support and respect for key influencers who initiate a positive change to many businesses.

Ways To Use Twitter Lists

Don’t know how to use Twitter Lists? Here are some of our suggestions:

Location-based Lists

If your audience is targeted by a specific area or place, setting up a Twitter List can work to your advantage. You can add people from that specific location onto your list so you can be more effective in listening to and identifying their needs.

Thought Leaders List

Is there an industry expert you look up to and get insights from? Do you have a mentor who has helped you develop your skills? You can group these people into just one list so you can easily access their profiles in case you need a little motivation to get through a challenging day. If you’re an expert, a Twitter list can help you highlight other experts or great individuals and show recognition for their work.

Customer List

We think a customer list is one of the most important lists you can create. It can be a great resource for improvement as it is much easier for you to learn about the things they rave about your products or services and determine areas for improvement. It can also be used to reward customers and provide an opportunity for them to connect other individuals with similar interests.

Many businesses use Twitter for its clever features such as Twitter List. So if you haven’t paid much attention to this feature before, we suggest that you  jump right in and make the most of it.

8 Instagram Strategies for Sales Professionals

By | Content Marketing, Instagram, Personal Branding, Social Media for Sales, Social Media Marketing | No Comments

Men on street photographing with smart-phoneThere’s a good chance you are one of the 150 Million people who are actively using Instagram each month.  If you aren’t, you might want to reconsider.

More importantly, there is a good chance your customers and prospects are also using Instagram. It’s yet another opportunity to get in front of them, connect with them and engage with them online.

It’s become so easy for your customer to Google you, or find you on Facebook, LinkedIn, Pinterest, Twitter and Instagram.

The only thing worse than not being active on these sites, is being on them badly.

Here are 8 simple Instagram strategies for sales professionals:

1. Repurpose your marketing and advertising content.

It’s cost-effective and provides another outlet for sharing campaigns around your products/services, your events, and your customer experiences. Remember to add your links in the descriptions and tag your location.

2.  Answer your customer’s questions.

Let your audience know you’re available for engagement by sending the right signals. Use photos and video captions to ask questions that encourage comments and feedback. Answer your customer’s most pressing questions by posting 15-second videos to your Instagram account.

3. It’s ok to mix personal with professional content.

In the past there has been a line drawn between being personal or professional online. That line is now blurred because of social media sites like Instagram. And because of this, more than ever you have the opportunity to be and express your own brand. Adding personal photos allows your customers and prospects a chance to get to know you more intimately, more genuinely. Just use common sense and post sensibly.

4.  Use Hashtags that lead people to you.

If you want others to find you, become familiar with some of the popular hashtags and use those that can naturally work with the content you are sharing. There are a lot of hashtags that are popular by city, so be sure to find the one’s that make the most sense to you. For content creation, create a specific hashtag unique to you and your business.  Once you have your hashtag identified, encourage your customers to caption their photos featuring your business with it, using your hashtag. Remember to talk about it so that your customers know they can use it.

5. Run a photo contest.

Contests are big on Social Media, and photo contests are becoming increasingly popular on Instagram. Steps include 1) determine the theme and hashtag it, 2) set the rules (legal and otherwise), 3) spread the word using your other social media accounts, 4) choose how you’ll determine a winner (user votes, jury, etc.), and 5) give away a prize worth participating for.

6. Link your Instagram feed to Twitter and Facebook

Sharing posts to these networks can help drive traffic to your Instagram page by letting your audience know you are now active on this channel.

7. Leverage Call-To-Actions on your blog posts, articles, and newsletters.

Use specific CTAs in email marketing campaigns that drive to your Instagram. When you publish blog posts, eBooks or other marketing content, reference Instagram posts (where relevant) to expose your page as much as possible.

8. Measure.

Instagram analytics reports are available for free or a small fee.  Then you can understand the performance of your Instagram account, compare your efforts on Instagram against those on other social networks and measure the reach and volume of any hashtag campaign. Check out Statigr.amSumallSimply Measured, and Nitrogr.am.

While I’ve written before about great tools for marketing on Instagram, I hope you’ll use one ore more of these strategies to connect and engage with your potential customers from today forward.

What else has worked for you? Please share your comments below.

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