Your About Us page is an important section of your website. It tells your readers who you are as an organization and as a brand. It is where you talk about your history, your values, your achievements, your goals and your personality.
A good About Us page should be straightforward, simple and must cite the key things about your company. It is the most-visited page of your site, so it must be compelling enough to persuade your visitors to work with you instead of your competitors.
Address the needs of your customers first.
You can start off by talking about a common problem of your audience. Acknowledge the pain points and provide solutions. Explain how this problem motivated you to offer your services. Your customers want to know about you, but they are more interested in how they can potentially benefit from your business.
Tell your story without being boring.
When you talk about how you started as a company, you would want to do it in a captivating way. Your visitors don’t need long generic corporate sentences. Instead, they will most probably want to hear about what inspired you to pursue your business and why you are passionate about what you do.
Note your achievements.
It is important to inform your visitors about your milestones, but be sure not to brag. Toot your own horn using facts. Talk about your experience and your capabilities. Explain why you’re qualified to offer the products or services you sell.
At the bottom of the page, be sure to use call-to-action links or buttons to encourage your visitors to take the next step. You can direct them to a free downloadable resource or a contact form. Don’t leave them hanging or else, they will wander off.
Update your About Us page whenever necessary.
Your About Us page is similar to your portfolio. It should be a work in progress. Make sure to update it whenever you acquire major clients, expand your services, add new skills or open new locations. Both new and repeat customers will be delighted to hear about your latest achievements.