3 Last-Minute Holiday Marketing Ideas To Help Boost Your Online Presence

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Think it’s too late to do some holiday marketing for your brand? Not really! It may be just a couple of days before Christmas, but it’s never too late to get into the holiday spirit and spread good cheer to your audience. See our three last-minute holiday marketing ideas below:

1. Send a personalized email.

Take the time to write an email to each person in your contact list. It’s a nice way of showing your contacts that they are in your thoughts especially in this most wonderful time of the year. A simple greeting with a photo can be enough to warm their hearts.

2. Run a contest.

Want to boost engagement on social media this holiday season? A contest will help you do this. You could ask your fans to submit a photo of their holiday decorations, or you could do a photo-guessing contest. Choose a campaign that resonates well with your brand. Also, set a really awesome prize to encourage everyone to participate such as a trip to Paris or a drool-worthy gadget.

3. Go mobile.

If you haven’t optimized your site for mobile users yet, NOW is the perfect time to do so. A lot of your followers will be using their smart devices on-the-go as they travel to their hometowns or spend a holiday vacation in other countries. Make sure your website can be easily navigated when accessed through mobile phones and tablet computers. If you want, you can also create an app which your followers can download. A strong mobile presence can help you get in touch with existing clients and prospective customers in this busy time. It makes things a whole lot easier for you too, as you may also go on a holiday getaway with your family.

There you go. Now that you have a couple more tips in the bag, it’s time to apply them! Oh and one more thing –  don’t forget to have some fun. Happy holidays!

5 Tips to Write a Killer About Us Page


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Your About Us page is an important section of your website. It tells your readers who you are as an organization and as a brand. It is where you talk about your history, your values, your achievements, your goals and your personality.

A good About Us page should be straightforward, simple and must cite the key things about your company. It is the most-visited page of your site, so it must be compelling enough to persuade your visitors to work with you instead of your competitors.

Address the needs of your customers first.

You can start off by talking about a common problem of your audience. Acknowledge the pain points and provide solutions. Explain how this problem motivated you to offer your services.  Your customers want to know about you, but they are more interested in how they can potentially benefit from your business.

Tell your story without being boring.

When you talk about how you started as a company, you would want to do it in a captivating way. Your visitors don’t need long generic corporate sentences. Instead, they will most probably want to hear about what inspired you to pursue your business and why you are passionate about what you do.

Note your achievements.

It is important to inform your visitors about your milestones, but be sure not to brag. Toot your own horn using facts. Talk about your experience and your capabilities. Explain why you’re qualified to offer the products or services you sell.

Use CTAs.

At the bottom of the page, be sure to use call-to-action links or buttons to encourage your visitors to take the next step. You can direct them to a free downloadable resource or a contact form. Don’t leave them hanging or else, they will wander off.

Update your About Us page whenever necessary.

Your About Us page is similar to your portfolio. It should be a work in progress. Make sure to update it whenever you acquire major clients, expand your services, add new skills or open new locations. Both new and repeat customers will be delighted to hear about your latest achievements.

When writing your About Us page, take it as an opportunity to build a relationship with your customers. Earn the trust of prospects by communicating that you take their best interests at heart.

 

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Internet Marketing Strategy Outlook for 2013 [INFOGRAPHIC]

Blog MarketingOne of the biggest lessons learned of 2012 is how many parts there are to the internet marketing puzzle that can make an impact in your business. It’s not one thing that makes the difference. It’s all of the pieces that make it work well.

For example, if social media is your only internet marketing strategy, you will be sorely disappointed. Yet I have watched businesses poor their entire marketing budget into social media. Then they wonder why they don’t get the return they had hoped for.

In a recent infographic by Shebang you get a snapshot look at the role that social media, blogging, content creation, SEO, websites, landing pages, email and mobile marketing plays in your overall internet marketing strategy.

The infographic is a glimpse into 2013 as well, as the growth trend for these channels is certain to continue.

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Infographic Credit: Shebang