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How to Create Your Own Infographics

By | Content Marketing, Inbound Marketing, Infographic | No Comments

how to create infographicsAre you using Infographics in your content marketing campaigns yet?

Infographics are a great way to capture people’s attention and often compel people to share them on their social media sites. So if you want more likes, tweets and readers of your content, this post is for you. We are going to introduce you to the resources you need to learn how to create your own infographics.

First, if you’re not familiar with what infographics are, basically they’re a way to communicate information – even dry, boring facts – in an interesting way by incorporating visual elements. You could create an infographic to communicate relevant information to your prospects – information that could help them to make the decision to use your product or service. And a good infographic can even go viral of course, appearing on numerous sites and tweeted about hundreds of times.

Check out these websites for infographic examples:







So how do you create your own infographics?

You could of course simply hire someone to do it for you, or you can try doing it yourself.

Even the marketer with a limited budget can benefit from the infographic creating resources below, all of which are free or very low cost.

Infographic Software:

Canva – There is no charge to use Canva and it might be the best software out there for creating Inforgraphics in our opinion. And it’s also great for designing every type of social media post, as it does the sizing for you.

Inkscape – Vector graphic software is simple and intuitive.

Gapminder – Current data on major world issues with impressive visualizations – good one to practice on since the data is already there.

Tableau – Windows only software for creating visualizations. Another good one to practice with.

Wordle – Like playing with words? You’ll love this; create word visualizations using the text you enter. Lost of designs to choose from.

Tagxed – Word clouds with “styles”

Creately – 100’s of features for diagramming, one click styling and even team collaboration.

StatPlanet – Create fully customizable, feature rich interactive maps & graphs and publish them online. The award-winning StatPlanet is a free download.

Hohli – Is an easy to use online chart maker. Just pick your chart type, add your data, play with the colors and sizes and you’ll be surprised at how good your chart looks.

Tutorials on Infographic Creation:

How to Create Amazing Infographics by Canva

Anatomy of an Infographic – 5 Steps to Create a Powerful Visual

We’d  love to see your infographic examples and even share them in an upcoming blog post!

Social Media In A Day [INFOGRAPHIC]

By | Infographic | No Comments

Happy Social Media Day!

World Social Media Day is an annual global event first launched by Mashable in 2010. Today, as we join in the celebration of the fourth annual Social Media Day, let us take the time to recognize how social media has touched and changed our lives.

This infographic created by Saxum, will let us see a snapshot of daily social media activity to help us better understand the “ever-changing platforms of this digital revolution.”

(Click to view larger image)Social Media day


5 Great Reasons to Use Infographics

By | Blogging, Content Marketing, Infographic | No Comments

Infographics Image source: Markedlines

In this information age, making an immediate impact on your audience is very important. Infographics can make an immediate impact and therefore are very popular in inbound marketing.

Infographics, a short term for “information graphics,” merge data, text and pictures to create a specific message that is more powerful than each component alone. Infographics include a variety of designs such as graphs, charts and pictograms that are visually compelling. When done well, they can relay complex data in a visual format that can potentially go viral.

Here are 5 great reasons to use Infographics:

1. Infographics are easy to understand.

Because of their visual format, they are easier to digest. Complex data is presented in a simpler manner which allows your audience to easily grasp the concept that you are trying to disseminate.

2. Infographics grab attention. 

Millions of pieces of content are uploaded on the web every day. They stand out because they catch the audience’s attention. A truly attractive and powerful infographic also moves people to store it for future use or share it with friends.

3. Infographics enable readers to visualize product benefits.

Companies use them to demonstrate product benefits. Cartoons and 3D images can be used to imitate customer experiences, while different shades and colors can also be utilized to represent items or services. All these help your readers grasp information more quickly.

4. Infographics tap into your readers’ interests.

Many people are oblivious to important facts. Using infographics can get them interested in the message that you communicate and keep them well-informed about your company.

5. Infographics are memorable.

Bright colors, shapes and graphs make them easy to remember. The use of visual presentation is proven effective in communicating towards other people.

Using infographics is really a cool way to share valuable information and interact with your audience. By choosing the right design and colors that align with your topic or brand, people will become more and more engaged with your business.

Here are some recommended online resources so you can start using Infographics for your business or blog today:


10 Tools for Creating Infographics and Visualizations

Piktochart – create infographics without any design knowledge 

How to Create Five Fabulous Infographics in PowerPoint

Social Media Explained by Cute Cats [INFOGRAPHIC]

By | Infographic, Social Media Marketing | No Comments

You have probably seen some of the earlier versions of the Social Media Explained image. They are a hit online and are strikingly effective in conveying to the layman an idea of how different social media sites are used.

Today, we would like to share another version which was created by Avalaunch Media. This graphic includes a few new addition to the list of emerging social media sites and some cute images of cute kitties. (Did we mention CUTE?)

Will the real cat lovers (or even the not-so-cat fan) please stand up?


What’s your favorite version of the Social Media Explained graphic?

Internet Marketing Strategy Outlook for 2013 [INFOGRAPHIC]

By | Infographic, Internet Marketing | No Comments

Blog MarketingOne of the biggest lessons learned of 2012 is how many parts there are to the internet marketing puzzle that can make an impact in your business. It’s not one thing that makes the difference. It’s all of the pieces that make it work well.

For example, if social media is your only internet marketing strategy, you will be sorely disappointed. Yet I have watched businesses poor their entire marketing budget into social media. Then they wonder why they don’t get the return they had hoped for.

In a recent infographic by Shebang you get a snapshot look at the role that social media, blogging, content creation, SEO, websites, landing pages, email and mobile marketing plays in your overall internet marketing strategy.

The infographic is a glimpse into 2013 as well, as the growth trend for these channels is certain to continue.

Effective Internet Marketing
Infographic Credit: Shebang