Category

Inbound Marketing

3 Ways to Generate Leads with Inbound Marketing

By | Inbound Marketing, Social Media Marketing | No Comments

A lot has changed for sales professionals in recent years. Our buyers are no longer dependent on marketing and sales for information, instead they educate themselves on solutions by turning to countless sources for information—trusted media outlets, their peers via professional networks, and subject matter experts via search.

inbound marketingWhat hasn’t changed however is what sales professionals need to accomplish on a daily basis—fill the sales funnel with high-quality leads. That is the one true constant for sales and marketing professionals.

With today’s buyers having complete control over what content they consume it’s no wonder that traditional ‘interruptive” outbound marketing tactics have become less effective and more expensive.

What is Inbound Marketing?

Any marketing tactic that relies on earning people’s interest instead of buying it.

It’s the ultimate differentiator. Master inbound marketing and you’ll be able to influence the new buyer’s journey and reap the benefits of higher quality leads. Offering your content to your audience using the different tactics outlined below will give you the edge over your competitors who are stuck using one or two old school tactics. Be different.

Here are three practical actions you can take:

1. Create a Personal Blogging strategy – your Blog can be a consistent source of inbound leads, but achieving that takes a formal strategy.  Here are three tips:

  • Be interesting – entertaining, informative or educational. Write what your customer prospects are interested in reading. This may mean addressing the pain points of your audience and writing to solve their problems.
  • Encourage comments. Welcome the good, bad and the ugly. Spark the conversations and build community,
  • Use calls-to-actions. When someone’s done reading your blog post, what do you want him or her to do next? Use CTA’s at the bottom of your posts, or add a graphic that encourages them to do a no charge consultation or demonstration of your product or service.

2. Make social media a day-to-day priority social media gets your message out there, attracts new visitors and strengthens your personal brand. Just make sure you have a strategy that makes sense for what you are attempting to achieve.

3. Start using video. Sites like YouTube and Vimeo have removed all the excuses from those of you who believed creating videos and putting them on the Internet would be difficult.  According to a recent Content Marketing Institute survey, about 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Here are three tips:

  • Use video to give value by educating, informing and/or entertaining your audience about your product, service, company, and staff.
  • Build a video series or host an online show that builds interest and an audience over time.
  • Social video doesn’t always mean professional. It doesn’t have to be perfect; it just has to be interesting.

inbound marketing toolbox

Four Tips On Writing Amazing Email Subject Lines

By | Email marketing, Inbound Marketing | No Comments

revenueinbound1What’s the most important part of your email marketing campaign? Your email subject lines. You need to write creative subject lines that are not only aligned to the content of your email, but catchy enough to move your contact to open it. Here are some simple tips on how to write amazing email subject lines:

Keep it short and catchy.

When checking emails, most people quickly skim through their inboxes, moving from one email to the next. If you don’t have a catchy subject line, you could have a problem getting your emails opened. Try to grab your contact’s attention by sounding quirky yet professional at the same time.

Keep it relevant to your topic.

Never compromise accuracy and relevancy for catchiness. If you mislead your readers by writing catchy subject lines that are not related to your email content, they will eventually lose their trust in your company. Show your expertise by sharing valuable content to your readers.

Integrate calls to action.

When you incorporate calls to action in your subject lines, your readers anticipate your offers. Create a sense of urgency and a feeling of excitement as your contacts read your subject line.

Avoid using spammy words.

We are all familiar with emails that contain spammy words like “free” and “limited offer”. These words should be avoided when writing subject lines if you don’t want your email to be filtered as spam. Subject lines that contain these words are immediately deleted because these types of emails are usually only trying to sell something.

Great subject lines are important in email marketing success. You should experiment with different styles to find out which works best for your business.

How about you? What are your best practices?

content marketing toolbox

Why Valuable Content Matters In Inbound Marketing

By | Content Marketing, Inbound Marketing | No Comments

You never want to underestimate trevenueinbound1he importance of valuable content in inbound marketing. Many businesses work to produce valuable content because its benefits lean towards company growth and greater revenue. Here are the top 3 reasons why posting valuable content is essential:

1. Valuable content helps you earn the trust of your audience.

We all know that trust cannot be bought but earned. It takes hard work and countless trials for a business to be considered as a reliable player in its industry. Building a strong online presence involves gaining the trust of the people, and one of the best ways to achieve this is to post good-quality content in a consistent manner. When people find your content valuable, they will see that you have a good understanding of your niche. This also shows that you are interested in helping them address different issues and topics, and that you use your expertise to provide information that they can use.

Anyone can put up a website that promotes its products and services, but providing valuable information shows that you are truly dedicated to giving something back your industry – not everyone can do that.

2. Valuable content attracts more visitors.

When you post valuable content on your website, people tend to share it with people they know. If they find your content very informative, they will want the whole world to know about it. This draws more people to your website and gives them an opportunity to learn about your business. Important sites may also link with your posts, resulting in a higher ranking on search engines.

3. Valuable content helps you convert prospects into actual clients.

With today’s technology, good content can be easily shared. People may use various channels, including social networks such as Twitter and Facebook, to share valuable content for everyone else to see. People who are looking for your products and services can now easily find you, and they will most likely remember you through the content that you’ve put out. Oftentimes, relevant content can be so powerful that it turns your prospective clients into actual customers.

In today’s aggressive markets, valuable content is necessary to establish a strong online presence. When you have mastered the art of producing valuable content for your audience, you can expect your business to see phenomenal results.