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Inbound Marketing

How to Create Your Own Infographics

By | Content Marketing, Inbound Marketing, Infographic | No Comments

how to create infographicsAre you using Infographics in your content marketing campaigns yet?

Infographics are a great way to capture people’s attention and often compel people to share them on their social media sites. So if you want more likes, tweets and readers of your content, this post is for you. We are going to introduce you to the resources you need to learn how to create your own infographics.

First, if you’re not familiar with what infographics are, basically they’re a way to communicate information – even dry, boring facts – in an interesting way by incorporating visual elements. You could create an infographic to communicate relevant information to your prospects – information that could help them to make the decision to use your product or service. And a good infographic can even go viral of course, appearing on numerous sites and tweeted about hundreds of times.

Check out these websites for infographic examples:

http://dailyinfographic.com/

http://www.coolinfographics.com/

http://infographicsite.com/

http://infographiclist.com/

http://www.infographicsarchive.com/

http://www.infographicsshowcase.com/

So how do you create your own infographics?

You could of course simply hire someone to do it for you, or you can try doing it yourself.

Even the marketer with a limited budget can benefit from the infographic creating resources below, all of which are free or very low cost.

Infographic Software:

Canva – There is no charge to use Canva and it might be the best software out there for creating Inforgraphics in our opinion. And it’s also great for designing every type of social media post, as it does the sizing for you.

Inkscape – Vector graphic software is simple and intuitive.

Gapminder – Current data on major world issues with impressive visualizations – good one to practice on since the data is already there.

Tableau – Windows only software for creating visualizations. Another good one to practice with.

Wordle – Like playing with words? You’ll love this; create word visualizations using the text you enter. Lost of designs to choose from.

Tagxed – Word clouds with “styles”

Creately – 100’s of features for diagramming, one click styling and even team collaboration.

StatPlanet – Create fully customizable, feature rich interactive maps & graphs and publish them online. The award-winning StatPlanet is a free download.

Hohli – Is an easy to use online chart maker. Just pick your chart type, add your data, play with the colors and sizes and you’ll be surprised at how good your chart looks.

Tutorials on Infographic Creation:

How to Create Amazing Infographics by Canva

Anatomy of an Infographic – 5 Steps to Create a Powerful Visual

We’d  love to see your infographic examples and even share them in an upcoming blog post!

8 Instagram Marketing Tools

By | Inbound Marketing, Instagram, Social Media Marketing | No Comments

Are you are using Instagram to empower your business with photos and videos?  If so, then you know the challenge to manage your Instagram marketing strategy on mobile. Here’s an introduction to some online Instagram marketing tools that will allow you to do more with Instagram.

These are tools that will help you build your Instagram followers and engagement with your audience. These tools also help you measure your success with Instagram.

Collecto1. Collecto:

Followgram has changed into Collecto. You can extend your Instagram account’s functionality with Collecto. Collecto allows you to have an elegant web interface that manages your presence on Instagram. The stats section synchronizes your data and provides you with an overview about your account activity. You can include RSS feed, follow button, WordPress widget and QR code to your public profile.

Collecto enhances your browsing features and provides geo based recommendations, so you can connect with your audience on Instagram and build your local communities. Collecto also provides paid plans to extend your reach on Instagram.

You can choose plans according to your business. You can include custom background and custom cover photo on your public Instagram account. You can also send private messages to your followers.

2. Iconosquare:

IconosquareIconosquare is a user friendly web interface to manage your Instagram account which is also known as Statigram. You can include add-ons to your Instagram account.

The best thing about Iconosquare is its statistics features. It provides you the information on how you can optimize your Instagram account to get the most engagement. You can monitor your growth, check your account history monthly or weekly, and find most engaged followers with community insights. Magnifying icon helps you find the followers who don’t follow you back.

With Instagram feed tab, you can inform your other social media communities that you are on Instagram. You can interact with your followers by liking, commenting and sharing posts on social media. You can also set up image and video contests and promote them to increase your brand awareness and engagement. If you are searching for effective and scalable Instagram strategy, you should go for Iconosquare.

INK3613. INK361:

Ink361 is a free web interface that allows you to view your Instagram feed on desktop means .Images will be displayed much bigger than mobile. Ink361 helps you to create custom albums and share those custom albums photos with non-Instagram users. You can allow your visitors to share your visuals on social media platform.

The unique feature of ink361 is that it allows you to redesign your real images and convert them into highly attractive and appreciable pieces of art. It ensures that your clicks will receive their due worth.

You can look for new friends and follow them based on your interests. You can organize your campaign by sorting people who are following you and set alert for new posts. Ink361 gives you a clear overview about your Instagram statistics and keeps track of your social media impact.

4. Totem Analytics:

Totem AnalyticsTotem Analytics was previously known as Nitrogram. Totem is one of the first analytics platforms designed to focus and boost your business’ online presence on Instagram. Totem uses two platforms- totem analytics and totem connect to increase your presence on Instagram.

Totem analytics tool helps you get real time metrics on your posts, monitor competitors’ growth and benchmark your own performance. It also tracks your account and hashtags to measure the presence. Totem connect will help you to reach your targeted audiences on Instagram.

Totem analytics helps you to improve your performance by breaking up your followers according to their location and other demographics, by hashtag monitoring of your contests and engagements statistics and trends.

5. Curalate:

CuralateCuralate is one of the best analyzing tools for visual website content to monitor and measure your brands’ performance on Instagram. It will help you introduce your business story via images and videos to increase your audience engagement, brand reputation and build relationships with your potential customers. It also tracks your traffic and Return on investment.

Curalate helps you interact with your community, intensify your followers and keeps a close eye on your competitors. Its consumer insight helps you recognize what your customer expects from you.

Curalate recently launched like2buy for Instagram to create a shoppable Instagram account with any work within a minute. Like2buy is designed to drive more traffic to your product pages, no matter which devices your audience chooses to shop with – mobile, tablet or desktop. You can also use it for Pinterest marketing as well.

simply measured6. SimplyMeasured:

SimplyMeasured is a paid tool which helps you produce free detailed reports for your Instagram campaign and you can either download the excel analytics or export it to PowerPoint. This free report tells you which images are working for your Instagram campaign, which location is most engaging and which day and time are best for posting images.

SimplyMeasured also provides social, professional and enterprise paid plans. You can also upgrade your plans according to your needs. Professional and enterprise paid plan includes web analytics reports, Facebook page report and advertising analytics.

Simplymeasured gets a detailed overview about your brand’s performance and finds which things are generating more traffic for your business. It analyzes your audience, content and also allows you to know your competitors to create a better campaign with visuals.

Check out their blog – it’s one of the most informative digital marketing blogs you can follow. Lots of tips and great resources.

7. Piqora:

piqora

Piqora is a great tool for Instagram social media engagement. It is a paid Instagram tool that also provides a free demo. It analyzes your Instagram account and tells analytics about when you should post, contest tracking, how to manage your post and account on desktop.

It examines your competitor accounts so you can easily compare your metrics, images and content and improve your strategy for more return. Another unique feature of Piqora is hashtag tracking that enables you to analyze your hashtag campaign to reach more potential customers in your niche market.

You can use virality metrics to predict which user has more potential to buy to increase your brand awareness and engagement. You can increase your conversions by using user generated Instagram images on your website and increase your brand value.

8. Websta:

Websta is formerly known as Webstagram. Websta board helps you organize

websta

your Instagram posts into different groups. With Websta web viewer you can browse popular images, hashtags and users. You can like, share and comment on photos, follow and unfollow your audience. You can directly send private messages to your audience members who are on Instagram.

You can use the Follow Me Button that will be displayed on your blog and website; the RSS feed to get updates; the search tool to find photos, users and hashtags; the repost this option to share images on social media platform; and statistics to analyze your account with some interesting data and stats about your Instagram account.

 

If Instagram makes since for your business, you have a lot of choices. We know you won’t use all of these, but we encourage you to explore these tools and find the one(s) that best suits you and your business.

Did you notice that one of your favorite tools isn’t on this list? We’d love to hear about it in the comments below!

 

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5 Tips For Choosing the Right Inbound Marketing Agency

By | Inbound Marketing | No Comments

inboundmarketingagency

It’s been the hot new buzzword for marketing your business online: Inbound Marketing.

If you’re looking for an inbound marketing agency that will help you generate more revenue for your business, you might want to know what to look for first. It’s about making a good decision for your business. (And no, our company is a not a good decision for every business either.)

There are now a lot of inbound marketing agencies out there but only a few will meet the specific needs of your company.

The ever-changing world of online marketing is becoming more and more complex. As inbound marketing becomes more popular, and as more people recognize its benefits, choosing the right company from a vast multitude of service providers may feel challenging.

We think these 5 tips can help you choose the right inbound marketing agency for your business:

Do your homework.

Make sure you do your homework and research about your agency’s background. Do they have an impressive reputation? Do their former and current clients rave about their services?  What’s the prospective agency’s core competency? SEO? Social Media? Email Marketing? Answers to these key questions could guide you in determining whether a candidate agency is a good fit.

Browse through their portfolio.

Experience matters. You wouldn’t want to work with a marketing team who has not yet proven their expertise. Don’t hesitate to check your prospective agency’s portfolio to find out whether their past projects are similar to the one you want executed for your business. You might also want to note the length of time they’ve worked with most of their clients – have they had long-term partnerships with their previous clients? It is important to know this because it simply shows how much they value their working relationships with their clients.

Meet the team.

When searching for an agency, you are also beginning a relationship with its members.  You will be investing a lot of time together when developing and applying marketing techniques. You are also providing them the opportunity to provide suggestions that will form your company’s upcoming achievements. This is why it is crucial to get to know the team to make sure you will be working with people you trust.

See if they practice what they preach.

Find out if they are also doing what they’re recommending you to do. It’s hard to take marketing advice from someone who does not set a good example to their clients. If they recommend for you to consistently post on social media, then they must do it on their own social media accounts as well. For example, if they are going to help you with SEO, ask what keywords they can show you that their own agency shows up for.

Consider the price.

Everyone has a budget, however you have to know that cheap labor does not always translate to good-quality work. Never settle into an average quality of service just because of the price. Look for an agency that values your money by consistently producing great work for your company.

Hiring an inbound marketing agency may take up a lot of your time and effort, but by probing potential partners with the right questions and by closely taking your business’ needs into consideration, there is a greater chance for you to make the right decision.

 

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5 Tips to Write a Killer About Us Page

By | Inbound Marketing, Internet Marketing, Search Engine Optimization | One Comment


aboutus
Your About Us page is an important section of your website. It tells your readers who you are as an organization and as a brand. It is where you talk about your history, your values, your achievements, your goals and your personality.

A good About Us page should be straightforward, simple and must cite the key things about your company. It is the most-visited page of your site, so it must be compelling enough to persuade your visitors to work with you instead of your competitors.

Address the needs of your customers first.

You can start off by talking about a common problem of your audience. Acknowledge the pain points and provide solutions. Explain how this problem motivated you to offer your services.  Your customers want to know about you, but they are more interested in how they can potentially benefit from your business.

Tell your story without being boring.

When you talk about how you started as a company, you would want to do it in a captivating way. Your visitors don’t need long generic corporate sentences. Instead, they will most probably want to hear about what inspired you to pursue your business and why you are passionate about what you do.

Note your achievements.

It is important to inform your visitors about your milestones, but be sure not to brag. Toot your own horn using facts. Talk about your experience and your capabilities. Explain why you’re qualified to offer the products or services you sell.

Use CTAs.

At the bottom of the page, be sure to use call-to-action links or buttons to encourage your visitors to take the next step. You can direct them to a free downloadable resource or a contact form. Don’t leave them hanging or else, they will wander off.

Update your About Us page whenever necessary.

Your About Us page is similar to your portfolio. It should be a work in progress. Make sure to update it whenever you acquire major clients, expand your services, add new skills or open new locations. Both new and repeat customers will be delighted to hear about your latest achievements.

When writing your About Us page, take it as an opportunity to build a relationship with your customers. Earn the trust of prospects by communicating that you take their best interests at heart.

 

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What is Social Media Anyway? Maybe the simplest, cutest definition ever [VIDEO]

By | Inbound Marketing, Social Media Marketing | No Comments

What is social media? Maybe the best definition could come from kids. They say the darndest things.

What is social media, anyway? from Lithium on Vimeo.

In this video, kids were asked “What is social media, anyway?” As cute and funny as they were, who expected they can be so right? Here are some of our favorite definitions and what each means for your business.

“It doesn’t cost any money.”

Social Media is the cheapest form of advertising – and the most effective at that! That is why a lot of brands are taking advantage of this cheap (or free!) advertising platform. Social media is easy to use, cost-effective and with it, you generally have little to lose and so much to gain!

“It’s an easy way to communicate”

Social MediaThis is a good reminder to social media marketers to never forget what social media is in the first place: it is a way to communicate. Keep conversation flowing and never forget that your objective is to communicate, not just to sell.

“A way for people to know what’s going on”

Most people search online first before going for a service or joining an event, or whenever they want to buy something. According to Forbes, Social search will soon become the main mechanism for finding products. That’s why it is very important for companies to put their brands out there and let people know they exist.

“Teenagers… I think email is too slow for them”

In today’s technology, email can indeed be a bit slow. People are no longer willing to check their emails every so often and wait for a few minutes for a message to arrive. Undoubtedly, the fastest way to seek and receive an information is by social media.

“Being social without being social”

If you think about it, how can one be social without being social? That’s where social media comes in. Often, we forget that social media IS social. All we do is broadcast our stuff and expect people to embrace our offers.

What marketers often fail to do is learn to be social- how to be friendly and welcoming and to give customers the feeling that someone listens to them and understands them. Don’t just push your products at them, be social and personal.

What does social media mean to YOU?

 

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