The 7 Rules of Writing High Quality Online Content

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7 Rules for Writing High Quality ContentRules, rules and more rules.  I’m not much of a “rule follower” myself. However, when it comes to writing high quality online content, I do follow a few rules. Ok, they are really just guidelines. Here they are:

1. Use Simple Language

Keep the language simple and plain. Don’t use any words that the reader might need a dictionary to understand. Avoid using too much jargon or technical language that only your friends will understand. Keep sentences short and uncomplicated.

2. Watch your tone

The tone of your web content should be casual, as if you’re talking to a friend. Write like you’re writing to a friend. It’s also perfectly fine to use ‘I.’ Writing that is stiff and formal alienates readers and doesn’t build a personal connection, in addition to being hard to read. The exception is if you represent a stiff formal business with a stiff formal audience.

3. Use Small Chunks of Text

The same goes for the text. There’s nothing tougher than reading a huge block of text on a computer screen. It’s even worse when you’re using a mobile device. Paragraphs should be short and to the point. There’s nothing wrong with a paragraph as short as a sentence.

4. Break It Up with Headers

Break your articles up into headers. These are subtitles that tell the reader what each paragraph or part is about. These are great because people skim online web content. You can write your headers afterward and they can just be a few simple words describing what that section is about.

5. Keep it Short and Digestible…Sometimes

There are two sides of this debate. How long should your blog post really be? It’s often best to keep posts short and centered on one main point.

It should be mentioned, though, that longer articles tend to bring more benefits in terms of SEO. The search engines tend to favor longer content over shorter content. But for the sake of getting started, keep your posts short. You have to get used to writing a bit before you can stretch it out to longer articles.

6. Give It the Quality Test

Gear your web content toward solving readers’ problems. Of course, your 300-word blog post may not solve the problem completely for them. But give them some tips and advice that they can use. When you finish writing, read over it and ask yourself, “Does it offer value?” If it does, it probably passes the quality test.

7. Help Readers Take Action

A nice touch is to add a few takeaways at the end of the article. These are specific things your reader can do to solve their problem right now. You can summarize with steps if the article describes a process.

Now you have the rules. Which one’s will you follow?

5 Great Reasons to Use Infographics

By | Blogging, Content Marketing, Infographic | No Comments

Infographics Image source: Markedlines

In this information age, making an immediate impact on your audience is very important. Infographics can make an immediate impact and therefore are very popular in inbound marketing.

Infographics, a short term for “information graphics,” merge data, text and pictures to create a specific message that is more powerful than each component alone. Infographics include a variety of designs such as graphs, charts and pictograms that are visually compelling. When done well, they can relay complex data in a visual format that can potentially go viral.

Here are 5 great reasons to use Infographics:

1. Infographics are easy to understand.

Because of their visual format, they are easier to digest. Complex data is presented in a simpler manner which allows your audience to easily grasp the concept that you are trying to disseminate.

2. Infographics grab attention. 

Millions of pieces of content are uploaded on the web every day. They stand out because they catch the audience’s attention. A truly attractive and powerful infographic also moves people to store it for future use or share it with friends.

3. Infographics enable readers to visualize product benefits.

Companies use them to demonstrate product benefits. Cartoons and 3D images can be used to imitate customer experiences, while different shades and colors can also be utilized to represent items or services. All these help your readers grasp information more quickly.

4. Infographics tap into your readers’ interests.

Many people are oblivious to important facts. Using infographics can get them interested in the message that you communicate and keep them well-informed about your company.

5. Infographics are memorable.

Bright colors, shapes and graphs make them easy to remember. The use of visual presentation is proven effective in communicating towards other people.

Using infographics is really a cool way to share valuable information and interact with your audience. By choosing the right design and colors that align with your topic or brand, people will become more and more engaged with your business.

Here are some recommended online resources so you can start using Infographics for your business or blog today:

10 Tools for Creating Infographics and Visualizations

Piktochart – create infographics without any design knowledge 

How to Create Five Fabulous Infographics in PowerPoint

10 Basic Blogging Tips For Startups

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What is blogging and why is it important for your business?

blogging tips

Blogging is central to your content marketing strategy.

It’s a pretty weird question for people who have read so many “blog posts” and met a variety of “bloggers,” both professional and amateur, over the previous years. Blogging is so common nowadays that we’re continuously introduced to web logs of different kinds: personal, travel, food, parenting, political and so on and so forth. But this time, we’ll focus on business blogs, what they are and how they can influence the growth of your business.

So first things, first. What is a blog? It’s an online publishing hub of valuable information, shared by an individual or a group of people, documented in a reverse chronological order. These posts or write-ups have a diary-type appeal and also allow internet users to comment or share the information through re-blogging or via social media. That’s a formal definition.

In short, it’s a hub where you can build an online community by sharing short articles that others find interesting and/or valuable.

And how will Blogging impact your business?

1. The first point to consider is that a business blog is a great source of organic traffic. Think SEO.

 2. Having your own blog gives you and your company a chance to be heard. Certainly, there aren’t a lot of things that you can share using Twitter’s measly 140 characters or with your Facebook page’s limited number of fans only.

3. Since your blog site will be indexed by Google and all the other search engines, you’re given a means to target a specific audience. And you’ll do so by incorporating relevant keyword phrases into your blog posts.

4. Blogging is very important when it comes to building your brand. It will represent you and your business to the online community, help you build trust among your customers and also aid you in reaching out to other businesses. It often is a first impression of your business.

Quick bloggingtips:

blogging tips1. Invest in your blog. We’re not just talking about investing in your domain, your hosting and all the other technical stuff. Invest your time in writing and publishing posts regularly. Consistency is key.

2. Be yourself. Some would say it’s the lamest advice they hear online. But seriously, why pretend to be a different person or business? Be transparent and authentic in a way that your customers will appreciate your online presence.

3. Assign the right person. If you’re thinking about hiring a writer or giving another employee the responsibility of creating posts for your blog, make sure that he or she is in the right position (or mindset) based on credentials, attitude and personality. If he/she doesn’t represent your brand with the highest regard, why give him/her the ticket to your company’s destruction?

4. Content is king. Yes, it is cliché. But hey, it has a point. Publish content of high value based on topics related to your business and the solutions to your customer’s problems. You may also write about promotions, events, company updates and entertaining work experiences.

5. SEO it! Your strategy doesn’t have to be complicated for SEO to work on your blog site (and primary website). Keep it simple yet consistent. Some additional great blog resources that simply SEO are SEOMOZ and Search Engine Land. Check them out. We also recommend using Yoast for WordPress to boost your blog SEO.

6. Make use of multimedia. One way to keep readers engaged is by using photos, videos, slideshows and other multi-media that will make your posts more visually appealing, entertaining or interesting. This is why sites such as Instagram, YouTube, and Slideshare have become so effective in helping businesses. Use them.

7. Interact and engage with your users. Never ever fail to respond to reader comments, complaints, and questions. Being a snob is bad for business.

8. Invite guest bloggers. Having your own blog doesn’t mean that it’s supposedly for you and about you only. Feature people, colleagues and also invite writers once in a while to maintain positive connections.

social media share buttons

Social media share buttons make it easy for others to share your post.

9. Link back. When you’ve used another company’s material (say an infographic, photo or article), do not forget to acknowledge them and create a link back to their site.

10. Be social! Notify the world about your new post! Tweet, post links on your Facebook page, update on LinkedIn and incorporate share buttons on your blog post for fast and easy sharing!

There! Blogging made easy by Big Fly Marketing!