How to Create Your Own Infographics

how to create infographicsAre you using Infographics in your content marketing campaigns yet?

Infographics are a great way to capture people’s attention and often compel people to share them on their social media sites. So if you want more likes, tweets and readers of your content, this post is for you. We are going to introduce you to the resources you need to learn how to create your own infographics.

First, if you’re not familiar with what infographics are, basically they’re a way to communicate information – even dry, boring facts – in an interesting way by incorporating visual elements. You could create an infographic to communicate relevant information to your prospects – information that could help them to make the decision to use your product or service. And a good infographic can even go viral of course, appearing on numerous sites and tweeted about hundreds of times.

Check out these websites for infographic examples:

So how do you create your own infographics?

You could of course simply hire someone to do it for you, or you can try doing it yourself.

Even the marketer with a limited budget can benefit from the infographic creating resources below, all of which are free or very low cost.

Infographic Software:

Canva – There is no charge to use Canva and it might be the best software out there for creating Inforgraphics in our opinion. And it’s also great for designing every type of social media post, as it does the sizing for you.

Inkscape – Vector graphic software is simple and intuitive.

Gapminder – Current data on major world issues with impressive visualizations – good one to practice on since the data is already there.

Tableau – Windows only software for creating visualizations. Another good one to practice with.

Wordle – Like playing with words? You’ll love this; create word visualizations using the text you enter. Lost of designs to choose from.

Tagxed – Word clouds with “styles”

Creately – 100′s of features for diagramming, one click styling and even team collaboration.

StatPlanet - Create fully customizable, feature rich interactive maps & graphs and publish them online. The award-winning StatPlanet is a free download.

Hohli - Is an easy to use online chart maker. Just pick your chart type, add your data, play with the colors and sizes and you’ll be surprised at how good your chart looks.

Tutorials on Infographic Creation:

How to Create Amazing Infographics by Canva

Anatomy of an Infographic – 5 Steps to Create a Powerful Visual

We’d  love to see your infographic examples and even share them in an upcoming blog post!

Stop Spending So Much Money and Wasted Time on Social Media Management

social media management It’s true. Social media management has become a big waste of time, particularly for small business owners.

Your expertise is your product or service, whether you are an massage therapist, an online retail store, an attorney, a consultant or whatever. You probably don’t have the time to keep up weekly with the ever-changing social media trends and strategies. Therefore, you are probably wasting your time and money “trying” to do it yourself.

Think about the time you spend on Facebook, Twitter, LinkedIn, Instagram, etc. and ask yourself the question, “What is my return on my social media investment and time?

“But Joe, I’m using an outside agency to help me manage my social media.”

I’d be willing to bet that if you are using an outside agency for social media management, you are probably wondering if they are ever going produce any real ROI as well.

I’m consistently amazed how many small businesses have the wrong people managing their social media. Whether it’s someone who is wearing several hats in your business, or an outside consultant or firm who isn’t helping you much at all. What’s it doing for you? How’s it really working out?

Here’s a big statement – you are probably paying them too much money. If you are spending more than $500 /month for your social media marketing management services, you are probably spending too much.

Just because someone knows social media, doesn’t mean they understand social media marketing. 

How do I know this? I’ve owned a social media agency for several years, and it took me and my teams years to REALLY start understanding this difference so we could produce real results for clients.

Anyone can post on social media. But few understand how to use social media to drive new leads and sales into your business.  Few can look at your business and strategically outline a marketing funnel to bring you more engagement, more traffic and more customers.

Click here to request a complimentary audit of your website, social media and online marketing and you’ll be taking the first step so you’ll never waste your time and money again. 



Facebook’s Call To Action Button on Pages – Are You Using It Yet?

Facebook continues to impress with their amazing capability of coming up with powerful updates for their business users. The Call-To-Action button – Facebook’s recent update was certainly a key for brands and businesses to drive more traffic through their Fanpage.

Here’s what the Facebook Call-to-Action button looks like –



In total, there are 7 Call-to-Action buttons available for users. 

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Only the page Admins can add a specific CTA button to the page as per their choice and it’s anytime editable and can be deleted by just hovering over the button and selecting “Edit call-to-action” or “Delete call-to-action”. Facebook will also show how many people have clicked the button next to the cover image.

Have you added a CTA button on your business page yet? If not, Facebook has a great support page on how to add a call-to-action button to your page.



8 Instagram Marketing Tools

Are you are using Instagram to empower your business with photos and videos?  If so, then you know the challenge to manage your Instagram marketing strategy on mobile. Here’s an introduction to some online Instagram marketing tools that will allow you to do more with Instagram.

These are tools that will help you build your Instagram followers and engagement with your audience. These tools also help you measure your success with Instagram.

Collecto1. Collecto:

Followgram has changed into Collecto. You can extend your Instagram account’s functionality with Collecto. Collecto allows you to have an elegant web interface that manages your presence on Instagram. The stats section synchronizes your data and provides you with an overview about your account activity. You can include RSS feed, follow button, WordPress widget and QR code to your public profile.

Collecto enhances your browsing features and provides geo based recommendations, so you can connect with your audience on Instagram and build your local communities. Collecto also provides paid plans to extend your reach on Instagram.

You can choose plans according to your business. You can include custom background and custom cover photo on your public Instagram account. You can also send private messages to your followers.

2. Iconosquare:

IconosquareIconosquare is a user friendly web interface to manage your Instagram account which is also known as Statigram. You can include add-ons to your Instagram account.

The best thing about Iconosquare is its statistics features. It provides you the information on how you can optimize your Instagram account to get the most engagement. You can monitor your growth, check your account history monthly or weekly, and find most engaged followers with community insights. Magnifying icon helps you find the followers who don’t follow you back.

With Instagram feed tab, you can inform your other social media communities that you are on Instagram. You can interact with your followers by liking, commenting and sharing posts on social media. You can also set up image and video contests and promote them to increase your brand awareness and engagement. If you are searching for effective and scalable Instagram strategy, you should go for Iconosquare.

INK3613. INK361:

Ink361 is a free web interface that allows you to view your Instagram feed on desktop means .Images will be displayed much bigger than mobile. Ink361 helps you to create custom albums and share those custom albums photos with non-Instagram users. You can allow your visitors to share your visuals on social media platform.

The unique feature of ink361 is that it allows you to redesign your real images and convert them into highly attractive and appreciable pieces of art. It ensures that your clicks will receive their due worth.

You can look for new friends and follow them based on your interests. You can organize your campaign by sorting people who are following you and set alert for new posts. Ink361 gives you a clear overview about your Instagram statistics and keeps track of your social media impact.

4. Totem Analytics:

Totem AnalyticsTotem Analytics was previously known as Nitrogram. Totem is one of the first analytics platforms designed to focus and boost your business’ online presence on Instagram. Totem uses two platforms- totem analytics and totem connect to increase your presence on Instagram.

Totem analytics tool helps you get real time metrics on your posts, monitor competitors’ growth and benchmark your own performance. It also tracks your account and hashtags to measure the presence. Totem connect will help you to reach your targeted audiences on Instagram.

Totem analytics helps you to improve your performance by breaking up your followers according to their location and other demographics, by hashtag monitoring of your contests and engagements statistics and trends.

5. Curalate:

CuralateCuralate is one of the best analyzing tools for visual website content to monitor and measure your brands’ performance on Instagram. It will help you introduce your business story via images and videos to increase your audience engagement, brand reputation and build relationships with your potential customers. It also tracks your traffic and Return on investment.

Curalate helps you interact with your community, intensify your followers and keeps a close eye on your competitors. Its consumer insight helps you recognize what your customer expects from you.

Curalate recently launched like2buy for Instagram to create a shoppable Instagram account with any work within a minute. Like2buy is designed to drive more traffic to your product pages, no matter which devices your audience chooses to shop with – mobile, tablet or desktop. You can also use it for Pinterest marketing as well.

simply measured6. SimplyMeasured:

SimplyMeasured is a paid tool which helps you produce free detailed reports for your Instagram campaign and you can either download the excel analytics or export it to PowerPoint. This free report tells you which images are working for your Instagram campaign, which location is most engaging and which day and time are best for posting images.

SimplyMeasured also provides social, professional and enterprise paid plans. You can also upgrade your plans according to your needs. Professional and enterprise paid plan includes web analytics reports, Facebook page report and advertising analytics.

Simplymeasured gets a detailed overview about your brand’s performance and finds which things are generating more traffic for your business. It analyzes your audience, content and also allows you to know your competitors to create a better campaign with visuals.

Check out their blog - it’s one of the most informative digital marketing blogs you can follow. Lots of tips and great resources.

7. Piqora:


Piqora is a great tool for Instagram social media engagement. It is a paid Instagram tool that also provides a free demo. It analyzes your Instagram account and tells analytics about when you should post, contest tracking, how to manage your post and account on desktop.

It examines your competitor accounts so you can easily compare your metrics, images and content and improve your strategy for more return. Another unique feature of Piqora is hashtag tracking that enables you to analyze your hashtag campaign to reach more potential customers in your niche market.

You can use virality metrics to predict which user has more potential to buy to increase your brand awareness and engagement. You can increase your conversions by using user generated Instagram images on your website and increase your brand value.

8. Websta:

Websta is formerly known as Webstagram. Websta board helps you organize


your Instagram posts into different groups. With Websta web viewer you can browse popular images, hashtags and users. You can like, share and comment on photos, follow and unfollow your audience. You can directly send private messages to your audience members who are on Instagram.

You can use the Follow Me Button that will be displayed on your blog and website; the RSS feed to get updates; the search tool to find photos, users and hashtags; the repost this option to share images on social media platform; and statistics to analyze your account with some interesting data and stats about your Instagram account.


If Instagram makes since for your business, you have a lot of choices. We know you won’t use all of these, but we encourage you to explore these tools and find the one(s) that best suits you and your business.

Did you notice that one of your favorite tools isn’t on this list? We’d love to hear about it in the comments below!


Don't Forget Linkedin! (1)


The 7 Rules of Writing High Quality Online Content

7 Rules for Writing High Quality ContentRules, rules and more rules.  I’m not much of a “rule follower” myself. However, when it comes to writing high quality online content, I do follow a few rules. Ok, they are really just guidelines. Here they are:

1. Use Simple Language

Keep the language simple and plain. Don’t use any words that the reader might need a dictionary to understand. Avoid using too much jargon or technical language that only your friends will understand. Keep sentences short and uncomplicated.

2. Watch your tone

The tone of your web content should be casual, as if you’re talking to a friend. Write like you’re writing to a friend. It’s also perfectly fine to use ‘I.’ Writing that is stiff and formal alienates readers and doesn’t build a personal connection, in addition to being hard to read. The exception is if you represent a stiff formal business with a stiff formal audience.

3. Use Small Chunks of Text

The same goes for the text. There’s nothing tougher than reading a huge block of text on a computer screen. It’s even worse when you’re using a mobile device. Paragraphs should be short and to the point. There’s nothing wrong with a paragraph as short as a sentence.

4. Break It Up with Headers

Break your articles up into headers. These are subtitles that tell the reader what each paragraph or part is about. These are great because people skim online web content. You can write your headers afterward and they can just be a few simple words describing what that section is about.

5. Keep it Short and Digestible…Sometimes

There are two sides of this debate. How long should your blog post really be? It’s often best to keep posts short and centered on one main point.

It should be mentioned, though, that longer articles tend to bring more benefits in terms of SEO. The search engines tend to favor longer content over shorter content. But for the sake of getting started, keep your posts short. You have to get used to writing a bit before you can stretch it out to longer articles.

6. Give It the Quality Test

Gear your web content toward solving readers’ problems. Of course, your 300-word blog post may not solve the problem completely for them. But give them some tips and advice that they can use. When you finish writing, read over it and ask yourself, “Does it offer value?” If it does, it probably passes the quality test.

7. Help Readers Take Action

A nice touch is to add a few takeaways at the end of the article. These are specific things your reader can do to solve their problem right now. You can summarize with steps if the article describes a process.

Now you have the rules. Which one’s will you follow?