The Anatomy of Highly Shareable Content

 

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I bet you’d agree with the rest of the marketing industry that content is king. In fact, if you have been doing content marketing long enough, you may have witnessed a few startups that have grown into bigger brands just by consistently producing kickass content. So what exactly makes a piece of content so irresistibly shareable? Read on and I’ll tell you.

1. Shareable content tackles relevant issues.

When you create content, be sure to use topics your followers can relate to. You can write a blog about your readers’ common problems and how to resolve them, or podcast about current events. Creating relevant content is a way of showing your audience that you know and understand their issues, which can help you to earn their trust.

2. Shareable content stirs up emotion.

Aim to spark a specific emotion. People generally want to share content they can emotionally connect with. When you make a video about your brand, don’t just simply talk about how amazing your brand is. Instead, tell a story and target a specific emotion among your audience. Will your video spark feelings of happiness and hope? Or will it be about anger? Whichever emotion you choose, keep in mind that the goal is to drive people to share it.

3. Shareable content is valuable to your followers.

People will more likely share your content when it consists of useful information. Write about tips and how-to’s and share your knowledge with your followers. For instance, a craft shop can write an eBook on how to create a beaded bracelet. By doing so, you are helping your readers improve their skills. As a result, they will feel empowered and respect your brand.

4. Shareable content is free of grammatical errors.

Nothing is more annoying than reading a blog that is full of grammatical errors. These mistakes can alter your readers’ understanding of your message – or worse, they might lose respect for your business. To avoid grammatical errors, ask someone else to proofread your work before publishing it.

5. Shareable content conveys clear points.

When your points are not clearly outlined, there’s a big chance that your readers will get the wrong message. Avoid creating content with vague and confusing information. Be clear on what you want to say and use words that are simple to digest.

Top brands are using different clever marketing strategies to make their content go viral, but the points I’ve mentioned are the most common denominators. What was your most shared content so far? Post a link in the comments below – I’d love to see it!

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Author Joe Soto

Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 15 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Visit Joe on Twitter @JosephSoto

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