8 Instagram Marketing Tools

Are you are using Instagram to empower your business with photos and videos?  If so, then you know the challenge to manage your Instagram marketing strategy on mobile. Here’s an introduction to some online Instagram marketing tools that will allow you to do more with Instagram.

These are tools that will help you build your Instagram followers and engagement with your audience. These tools also help you measure your success with Instagram.

Collecto1. Collecto:

Followgram has changed into Collecto. You can extend your Instagram account’s functionality with Collecto. Collecto allows you to have an elegant web interface that manages your presence on Instagram. The stats section synchronizes your data and provides you with an overview about your account activity. You can include RSS feed, follow button, WordPress widget and QR code to your public profile.

Collecto enhances your browsing features and provides geo based recommendations, so you can connect with your audience on Instagram and build your local communities. Collecto also provides paid plans to extend your reach on Instagram.

You can choose plans according to your business. You can include custom background and custom cover photo on your public Instagram account. You can also send private messages to your followers.

2. Iconosquare:

IconosquareIconosquare is a user friendly web interface to manage your Instagram account which is also known as Statigram. You can include add-ons to your Instagram account.

The best thing about Iconosquare is its statistics features. It provides you the information on how you can optimize your Instagram account to get the most engagement. You can monitor your growth, check your account history monthly or weekly, and find most engaged followers with community insights. Magnifying icon helps you find the followers who don’t follow you back.

With Instagram feed tab, you can inform your other social media communities that you are on Instagram. You can interact with your followers by liking, commenting and sharing posts on social media. You can also set up image and video contests and promote them to increase your brand awareness and engagement. If you are searching for effective and scalable Instagram strategy, you should go for Iconosquare.

INK3613. INK361:

Ink361 is a free web interface that allows you to view your Instagram feed on desktop means .Images will be displayed much bigger than mobile. Ink361 helps you to create custom albums and share those custom albums photos with non-Instagram users. You can allow your visitors to share your visuals on social media platform.

The unique feature of ink361 is that it allows you to redesign your real images and convert them into highly attractive and appreciable pieces of art. It ensures that your clicks will receive their due worth.

You can look for new friends and follow them based on your interests. You can organize your campaign by sorting people who are following you and set alert for new posts. Ink361 gives you a clear overview about your Instagram statistics and keeps track of your social media impact.

4. Totem Analytics:

Totem AnalyticsTotem Analytics was previously known as Nitrogram. Totem is one of the first analytics platforms designed to focus and boost your business’ online presence on Instagram. Totem uses two platforms- totem analytics and totem connect to increase your presence on Instagram.

Totem analytics tool helps you get real time metrics on your posts, monitor competitors’ growth and benchmark your own performance. It also tracks your account and hashtags to measure the presence. Totem connect will help you to reach your targeted audiences on Instagram.

Totem analytics helps you to improve your performance by breaking up your followers according to their location and other demographics, by hashtag monitoring of your contests and engagements statistics and trends.

5. Curalate:

CuralateCuralate is one of the best analyzing tools for visual website content to monitor and measure your brands’ performance on Instagram. It will help you introduce your business story via images and videos to increase your audience engagement, brand reputation and build relationships with your potential customers. It also tracks your traffic and Return on investment.

Curalate helps you interact with your community, intensify your followers and keeps a close eye on your competitors. Its consumer insight helps you recognize what your customer expects from you.

Curalate recently launched like2buy for Instagram to create a shoppable Instagram account with any work within a minute. Like2buy is designed to drive more traffic to your product pages, no matter which devices your audience chooses to shop with – mobile, tablet or desktop. You can also use it for Pinterest marketing as well.

simply measured6. SimplyMeasured:

SimplyMeasured is a paid tool which helps you produce free detailed reports for your Instagram campaign and you can either download the excel analytics or export it to PowerPoint. This free report tells you which images are working for your Instagram campaign, which location is most engaging and which day and time are best for posting images.

SimplyMeasured also provides social, professional and enterprise paid plans. You can also upgrade your plans according to your needs. Professional and enterprise paid plan includes web analytics reports, Facebook page report and advertising analytics.

Simplymeasured gets a detailed overview about your brand’s performance and finds which things are generating more traffic for your business. It analyzes your audience, content and also allows you to know your competitors to create a better campaign with visuals.

Check out their blog – it’s one of the most informative digital marketing blogs you can follow. Lots of tips and great resources.

7. Piqora:

piqora

Piqora is a great tool for Instagram social media engagement. It is a paid Instagram tool that also provides a free demo. It analyzes your Instagram account and tells analytics about when you should post, contest tracking, how to manage your post and account on desktop.

It examines your competitor accounts so you can easily compare your metrics, images and content and improve your strategy for more return. Another unique feature of Piqora is hashtag tracking that enables you to analyze your hashtag campaign to reach more potential customers in your niche market.

You can use virality metrics to predict which user has more potential to buy to increase your brand awareness and engagement. You can increase your conversions by using user generated Instagram images on your website and increase your brand value.

8. Websta:

Websta is formerly known as Webstagram. Websta board helps you organize

websta

your Instagram posts into different groups. With Websta web viewer you can browse popular images, hashtags and users. You can like, share and comment on photos, follow and unfollow your audience. You can directly send private messages to your audience members who are on Instagram.

You can use the Follow Me Button that will be displayed on your blog and website; the RSS feed to get updates; the search tool to find photos, users and hashtags; the repost this option to share images on social media platform; and statistics to analyze your account with some interesting data and stats about your Instagram account.

 

If Instagram makes since for your business, you have a lot of choices. We know you won’t use all of these, but we encourage you to explore these tools and find the one(s) that best suits you and your business.

Did you notice that one of your favorite tools isn’t on this list? We’d love to hear about it in the comments below!

 

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Author Joe Soto

Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 15 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Visit Joe on Twitter @JosephSoto

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