With over 100 million active users per month, it’s proving to be a terrific platform for businesses aiming to reach a wider audience. What makes the mobile app a huge hit is that it’s free and users can share real-life experiences using photos with cool filters.
We think these 7 tips can help you as you consider using Instagram for business:
1. Share visually compelling photos on a regular basis.
Just like any other social network, sharing your thoughts or real-life moments is a great way to initiate interaction. Make it a daily habit but make sure not to over-share. If you share way too many photos, you might populate the live feed of your followers and they may be tempted to tap that “unfollow” button.
2. Let your fans in on a “sneak peek”.
Perhaps you’re working on some interesting project? Allow your followers to see what’s happening behind the scenes. Your followers will surely feel like they’re part of the team and they will most likely create some buzz about it.
3. Post creative photos.
Instagram’s filters are great but sometimes, photos can still be enhanced by using other mobile photo-editing apps. Do not settle with posting just a semi-beautiful photo. Make sure every image you post captivates your audience and earn their likes. Some creative photo editing apps to check out are Be Funky, Snapseed, and Aviary.
4. Go out of your way to like or comment on other users’ photos.
Social networking, like every other relationship, has to be a two-way street. Do not keep your followers liking and commenting on your photos without returning the favor. Nurture the relationship you share by constantly showing appreciation of their posts. However, you have to be careful not to like “all” of the photos you see on your feed. When people notice you liking almost every photo of other users, your stamp of approval loses value and followers may wander off.
5. Use hashtags.
As what we’ve mentioned in our previous post, Instagram is one of the social networks that is incorporating hashtags into their platform. They are used to sort photos into albums. Using hashtags is a great way to reach out to people who have similar interests as you do.
6. Get your followers involved.
People love to participate in exciting social media activities. You can hold themed photo-sharing events or run a photo trivia or a contest. You can give out a prize or an exclusive offer to the winner. Always find ways, such as asking great questions, to keep your followers engaged with your brand.
7. Share photos that display your company values.
At the end of the day, the people behind your business are talented people who have great values. Tell your followers about these values by capturing priceless moments about the synergy you share within your team. You would want your followers to love not only your products or services, but also the amazing team who puts everything together for them.
Instagram should also be about having fun. People easily notice when you’re having fun and it’s very contagious! So if you’re thinking of branching out your marketing strategies on Instagram or are already doing so, apply these tips and you’re on your way to Instagram success.
How are you using Instagram for your business? I welcome your thoughts and comments!