A Twitter chat is a real-time virtual gathering of people on Twitter to discuss a particular topic. Twitter chats are an amazing way to interact with your followers, improve your brand’s online visibility, and get a better understanding of your audience.
It takes thorough planning and several brainstorming sessions to make a Twitter chat a huge success. Here are 6 tips for hosting a successful Twitter chat:
Decide which topic to discuss.
First off, you have to choose an interesting topic that is relevant to your audience. You can pull out topics from the comments on your blog or social media pages, or tackle the most common pain point of your customers.
Conduct in-depth research on your topic.
No matter how familiar you are with your topic, doing some research will help you come up with intelligent questions and key points that cover the topic from various angles. Think about the needs of your customers and the questions they may need answers for.
Identify your reasons for hosting a Twitter chat.
Don’t just host a Twitter chat for no reason. To make sure it’s meaningful and beneficial for both you and your audience, determine the purpose of the chat and set objectives. You also have to define your target audience so you know which techniques and issues are appropriate for that specific demographic.
Set a date and time.
Choose a time that works best for you and your team. If you have a guest expert, make sure he or she is available to join you at the event. If you are planning to hold recurring chats, perhaps daily or weekly, you have to stick to the same schedule for consistency. By keeping a consistent schedule, you have a better chance of gaining more attendees over a period of time.
Give enough time for promotion.
Before launching your Twitter chat, make sure you have enough time to promote it. It is best to do the promotion several days ahead of time to really get the word out to your audience. Promote it via social media, blog or talk about it in your email newsletter. Ask people from your team to promote it on their social media accounts as well. Promotion is an important aspect of hosting a successful Twitter chat to encourage more attendees and more engagement.
Invite an expert.
An expert can contribute a lot to the success of your Twitter chat. Invite an industry leader or a highly respected expert to share best practices and answer critical questions and issues. Their valuable insights are priceless.
Are you planning to host a Twitter chat for your brand? What’s your biggest challenge? We’d like to hear your thoughts! Remember to follow us on Twitter here.